Turn an idea into a real plan - Ages 9-11 (Pioneers, KS2)
Ten story-led modules plus 20+ hands-on tools - by the end a 9-11 year old has a brand, a price, a poster and a pitch.
What they walk away with
- Runs a cookie-business simulator and works out real profit
- Builds a brand kit with colours, a name and a logo idea
- Pitches an idea out loud in 60 seconds
- Finishes with a Junior Founder certificate
What is on this page
- The course for ages 9-11 - module 1 free
- Hands-on tools grouped by skill
- Books and workbooks for this age
- Free downloads
- Trusted external resources
- 220+ UK female founder role models
- Blaze AI business coach
FAQs for ages 9-11
What is the best age to teach a child about business?
9-11 is the sweet spot: real money maths, real customers, and no fixed idea yet of what they are not good at.
Can a 9-11 year old use the tools on their own?
Yes. Pioneers tools use plain language, take 10-20 minutes and need no adult help.
Is any of it free for ages 9-11?
Module 1 is free, sample tools are free, and 3 AI tool uses per day are free with no card. Full access is £29 once for the whole family.
Does this link to school work?
It maps onto KS2 maths, PSHE and D&T - pricing and profit, resilience and teamwork, designing a product.