
250+ REAL UK ROLE MODELS
Meet the women who made their ideas happen.
Discover 250+ UK female founders across technology, food, fashion, finance, sustainability and more. See the problem they spotted, how they started and what you can learn from their journey.
Explore 250+ founders

ABI REID
Merwave
Discovered her natural waves in lockdown, couldn't find the right products – so she created her own from a garage in Whitley Bay.
MERWAVE
Abi stopped heat-styling her hair during lockdown and realised she had naturally wavy hair. But every product she tried was made for curly or straight hair, and nothing worked. So she spent months researching and testing until she created five lightweight products with a simple five-step system. She launched Merwave from her garage with her husband, and it's now got an over 26,000-strong community of wavy-haired women supporting each other.
BUILDING A PRODUCT AND COMMUNITY FROM HER OWN FRUSTRATION
Abi shows that the best businesses start when you can't find what you're looking for – so you make it yourself.

ABIGAIL FOSTER
Elent
Making money management accessible and empowering for everyone through financial education.
ELENT
Abigail founded Elent to tackle the UK's financial literacy gap. Her platform makes learning about money engaging and easy to understand, helping people build real confidence with their finances. Through interactive tools and clear education, she's on a mission to create a generation that feels in control of their money. Abigail believes everyone deserves the knowledge to make smart financial decisions, regardless of background or experience.
FINANCIAL EMPOWERMENT
Financial confidence starts with education - everyone deserves to understand their money.

AIMEE SMALE
Odd Muse
Founder of Odd Muse, the UK womenswear brand redefining investment dressing with timeless tailored pieces, sell-out collections and a community-led pre-order model.
ODD MUSE
Aimee Smale launched Odd Muse from her bedroom at age 22 while still at university. She spotted a gap for timeless, tailored womenswear that moved young women away from throwaway fast fashion. Starting with a single blazer and building buzz on TikTok, she grew the brand into a global name with a multi-million-pound turnover and a million-strong online community - all without outside investment.
TURNING ONE STRONG IDEA INTO A MOVEMENT
You don't need permission or a big budget - start with one great product and build a community around it.

ALEX DEPLEDGE
Resi
Serial tech entrepreneur revolutionising home architecture with AI.
RESI
Alex co-founded Hassle.com, a home-cleaning marketplace, and sold it before launching Resi. Frustrated that home renovations felt expensive and confusing, she used technology to simplify the entire architecture process. Resi is now the UK's largest residential architecture practice, helping thousands of homeowners plan extensions at a fraction of the traditional cost.
SERIAL DISRUPTION
We want to demystify a complex and often intimidating industry.

ALEX KNIGHT
STEMazing
A qualified engineer on a mission to get more young people - especially girls - excited about science, technology, engineering and maths.
STEMAZING
Alex sold her house, left her engineering career and founded STEMAZING as a social enterprise to inspire more young people to get into STEM (science, technology, engineering and maths). She's spoken on big stages, teaches at universities, and realised that without more diversity, innovation suffers. STEMAZING now delivers workshops, training and resources helping young people - especially girls - see themselves in STEM careers.
MAKING STEM SPARKLE
Every girl deserves to see herself as a scientist, an engineer, a creator.

ALEX LONGTON
Tiba Tempeh
Co-founder and Managing Director of Tiba Tempeh - a B-Corp plant-based food brand inspired by a beachside restaurant in Indonesia and now stocked nationwide.
TIBA TEMPEH
Alex Longton spent over 15 years building some of the UK's best-known food brands, including Kraft Heinz, Lindt and Plenish, before founding Tiba Tempeh with her husband Ross. The idea was sparked on a trip to Indonesia, where they tasted fresh tempeh in a beachside restaurant and wondered why it was so hard to find in the UK. They set out to make tempeh delicious, accessible and mainstream - and it worked. Tiba Tempeh is now one of Britain's fastest-growing meat-free brands, stocked in Sainsbury's, Waitrose, Lidl, Morrisons and Ocado, and certified as a B-Corp for its commitment to people and planet.
TURNING EXPERIENCE INTO ACTION
The best business ideas often come from asking why something great isn't available where you live.

ALI MCALEAVY
Zig & Star
Cool, sustainable children's shoes designed by a former Head of Buying at Topshop.
ZIG & STAR
Ali spent over 20 years in fashion, including as Head of Buying at Topshop. On maternity leave in 2017, she spotted a gap: kids' shoes were either good for growing feet or stylish, never both. She teamed up with a foot specialist to create flexible, unisex shoes supporting natural movement. Zig & Star won a Gold Junior Design Award in their first year.
HEALTH-FIRST DESIGN
Ali proves that children's products can be both scientifically sound and stylish.

AMANDA WINWOOD
Made for Life Organics
Built a certified B Corp organic skincare brand in Cornwall – plus a charity helping people living with cancer feel their best.
MADE FOR LIFE ORGANICS
Amanda created Made for Life Organics after discovering that mainstream spa products weren't safe for people going through cancer treatment. A trained therapist, she worked with a Cornish chemist to develop 100% organic formulas - the first brand fully accredited by the Soil Association. She also founded the Made for Life Foundation, which delivers free touch therapy and wellbeing treatments to people living with cancer across the UK.
PURPOSE-DRIVEN INNOVATION
Amanda shows that building a business around genuine care for people and planet creates lasting, meaningful impact.

AMELIA & LYDIA MILLER
ivee
Teaching people the AI skills they need to get hired and stay ahead at work.
IVEE
Sisters Amelia and Lydia left high-flying careers at Goldman Sachs and Deloitte after watching their mum, a talented accountant, struggle to return to work after raising three daughters. They built ivee from their kitchen table to help people learn the AI skills employers actually want. Within 18 months of launching, they walked away from Dragon's Den with four offers, upskilled over 70,000 members, and raised a $1 million seed round. Their platform now helps professionals future-proof their careers in a world where AI is changing every job.
FUTURE-PROOFING CAREERS
Helping people thrive in the AI era, not fear it.

AMELIA CHRISTIE-MILLER
Bold Beans
On a mission to make everyone obsessed with premium, delicious beans.
BOLD BEANS
A former chef who fell in love with the quality of Spanish jarred beans while working abroad, Amelia brought that passion home and launched Bold Beans. Now a Sunday Times Bestselling cookbook author, she secured investment from Deborah Meaden on Dragon's Den and has expanded the range into supermarkets nationwide. Her mission is to make everyone obsessed with beans as a delicious, sustainable source of protein that deserves a starring role on every plate.
TASTE TRANSFORMATION
Amelia shows that passion and quality can make even the humblest ingredient extraordinary.

AMELIA PECKHAM
Cool Crutches
Transforming mobility aids from boring medical equipment to stylish accessories.
COOL CRUTCHES
After a life-changing quad bike accident at 19, Amelia was frustrated by uncomfortable hospital crutches. With her mum Clare, she designed silent, customisable crutches that restore independence and confidence. Their products are now sold worldwide, rated 4.9 by customers, and have helped thousands of people feel proud of their mobility aids rather than embarrassed by them. Cool Crutches offers everything from bespoke personalised designs to bold prints.
PROBLEM-SOLVING GRIT
Amelia turned her own frustration into a business that helps thousands feel confident and independent.

AMELIA SORDELL
Klowt
Founder of Klowt, the personal branding agency helping entrepreneurs and leaders build powerful online presences.
KLOWT
Amelia founded Klowt to help entrepreneurs and business leaders build standout personal brands on social media. She grew the agency rapidly by practising what she preaches - building a huge LinkedIn following of her own. Klowt has worked with hundreds of clients and Amelia is now a sought-after keynote speaker on branding and entrepreneurship. She proves that your personal brand is the most powerful and underused asset in any founder's toolkit.
BRAND BUILDING
Your personal brand is your most valuable business asset.
Found a founder you'd like to be like?
They all started with one idea. Module 1 shows you how to turn yours into a real plan. Free, no card needed.

AMELIA TOMBS & CHLOE GRANT
Under + Beneath
Fashion-tech co-founders redesigning bras to be sustainable, custom-fit, and made for real bodies.
UNDER + BENEATH
Amelia Tombs and Chloe Grant are UK co-founders of Under + Beneath, a fashion-tech startup on a mission to fix the bra industry. Most bras are mass-produced, badly fitting, and terrible for the planet. Amelia and Chloe are changing that by creating sustainable, custom-fit bras designed around real bodies. Amelia learned how big supply chains work at Amazon and Unilever, and Chloe is a sustainable fashion designer who also writes the Making Sustainability Sexy newsletter. Together they are proving fashion can be beautiful and planet-friendly at the same time.
SUSTAINABLE FASHION INNOVATION
Everyone deserves a sustainably-made custom-fit bra that makes them feel supported, comfortable, and confident.

AMY KNIGHT
Must Have Ideas
Built one of the UK's fastest-growing e-commerce retailers from £1,000 to £65 million turnover - Forbes 30 Under 30.
MUST HAVE IDEAS
After graduating with a Law degree from the University of Kent, Amy taught herself digital marketing and social media, then co-founded Must Have Ideas with just £1,000 of her own money. She turned a clever range of household and cleaning products into one of the UK's fastest-growing e-commerce retailers, now generating £65 million a year. Amy was named in the Forbes 30 Under 30 Europe list, made Management Today's 35 Women Under 35, and launched the Must Have Ideas TV shopping channel in 2024.
SELF-TAUGHT SCALING
I started with £1,000 and the internet - the rest was figuring it out, fast.

ANDREA JESSOP
Moo Free
Delicious dairy-free and vegan chocolate that everyone can enjoy.
MOO FREE
Andrea co-founded Moo Free with her husband Mike in 2010 after discovering her son had a dairy allergy as a baby. Years of research and recipe-tweaking led to chocolate that people with allergies, intolerances, and ethical concerns could enjoy without compromise. Starting in Devon, they built a multi-award winning brand now sold in supermarkets across Europe. Every bar is free from dairy, gluten, and soya, proving inclusive treats can taste amazing.
INCLUSIVE INDULGENCE
Andrea proves that food restrictions shouldn't mean missing out on life's sweetest moments.

ANEISHA SOOBROYEN
Scrumbles
Co-founder of a gut-friendly, sustainable pet food brand stocked in major UK supermarkets.
SCRUMBLES
Aneisha co-founded Scrumbles to create natural, gut-friendly pet food that is better for animals and the planet. Using sustainable ingredients and eco-friendly packaging, the brand grew from a kitchen startup into a nationwide business stocked in Sainsbury's, Waitrose and Pets at Home. Their recipes are developed with veterinary nutritionists and focus on digestive health. Aneisha is proving that doing good for pets and the environment can also be a brilliant business.
SUSTAINABLE SCALING
We wanted to prove that doing good for pets and the planet could also be a great business.

ANNA GIBSON & PHILIPPA GOGARTY
Micro Scooters UK
Transforming the school run with the UK's favourite scooter brand.
MICRO SCOOTERS UK
Anna, a maritime lawyer, and Philippa, a charity fundraiser, first met at a baby clinic. When Anna's son tried a Mini Micro scooter on Clapham Common and wouldn't get off, she knew she'd found something special. They started selling scooters at the school gates, and John Lewis became their first major retailer. Over 2 million children now scoot the school run daily.
PARTNERSHIP POWER
Anna and Philippa show that the best business partners can come from the most unexpected places.

ANNE BODEN
Starling Bank
The Welsh steelworker's daughter who built Britain's leading digital bank.
STARLING BANK
Anne spent 30 years in banking before founding Starling Bank at 54, proving it is never too late to start something new. She built the UK's first mobile-only bank, challenging the biggest high street names with better technology and fairer fees. Starling became profitable in 2020 and now serves millions of customers, reshaping how people think about banking.
INDUSTRY REINVENTION
Building a bank from scratch was the hardest thing I've ever done, but also the most rewarding.

ANNE-CLARE RIBBONS
Cotton Twist
Left a career in banking to build a children's craft and gift brand loved by families across the UK – all from her kitchen table.
COTTON TWIST
Anne-Clare swapped spreadsheets at JPMorgan for glitter and glue guns. In 2015, she launched Cotton Twist from home, creating beautifully packaged craft kits and thoughtful gifts for kids. What started as a side project quickly grew into a thriving online brand stocked nationwide. She designs every product herself, focusing on screen-free fun that sparks creativity and keeps things plastic-free wherever possible.
TURNING SIMPLE CRAFT IDEAS INTO A STANDOUT CHILDREN'S BRAND
Anne-Clare shows that the best businesses start by making something you wish already existed.

ANNE-MARIE IMAFIDON
Stemettes
Inspiring girls and non-binary young people into STEAM careers.
STEMETTES
A child prodigy who passed her A-level computing exam at just 11 years old, Anne-Marie co-founded Stemettes after noticing she was one of only three girls in a university class of 70 students. Now an MBE and honorary doctor, she has built an award-winning social enterprise that has inspired over 60,000 young people across the UK and Ireland to explore science, technology, engineering and maths careers through workshops, events and mentoring.
STEAM CHAMPION
Anne-Marie proves that representation starts with action, not waiting for permission.

ANTOINETTE YETUNDE ONI
AGREKA Build
Transforming waste wheat straw into circular, non-toxic thermal insulation for construction.
AGREKA BUILD
An award-winning architectural designer with over a decade of experience in sustainability, Antoinette founded AGREKA Build to decarbonise the construction industry. Her company transforms agricultural waste wheat straw into WHEATEX, a circular, bio-based insulation board. Based in London and Chester, she is tackling fuel poverty and shaping a healthier built environment through regenerative design and material innovation, supporting farmers while reducing carbon in construction.
REGENERATIVE DESIGN
Antoinette proves that waste from one industry can become the building blocks of a greener future.

ASTI WAGNER
Invyted
Built an exclusive app connecting top influencers with brands – born from her own experience as a food content creator while studying for her A-levels.
INVYTED
Asti started sharing photos of London's best food spots on Instagram while studying for her A-levels - and her page @eatwithast quickly grew to thousands of followers. When brands started reaching out for collaborations, she realised how messy the process was. So she built Invyted, an app that matches top creators with brands in minutes instead of weeks. Now based in London, her platform is making influencer marketing faster and fairer.
TURNING A SIDE HUSTLE INTO A PLATFORM
Asti shows that spotting a problem in your own life can be the spark for building something that helps an entire industry.

AVYE COULOUTE
Girls Into Coding
Started running coding workshops for girls at age 11 after noticing most attendees at tech events were boys.
GIRLS INTO CODING
Avye was already a coder and maker when she noticed something at every workshop she attended – most of the kids there were boys. At just 11 years old, she decided to change that by launching Girls Into Coding, a series of hands-on tech and robotics events for girls aged 10 to 14. Now a registered social enterprise, it has grown into a movement inspiring thousands of girls to give tech a go.
LEADING BY EXAMPLE
If you don't see yourself represented, create the space.

AYESHA OFORI
Propelle
Founder & CEO of Propelle, the UK's first investment platform for women - empowering women to build wealth with confidence.
PROPELLE
After a career at Morgan Stanley and Goldman Sachs, Ayesha Ofori left the City to tackle the gender investment gap. She founded Propelle, the UK's first female-focused investment platform, combining financial education, community, and practical tools to help women build wealth with confidence. A multi-award-winning entrepreneur featured in Forbes and the Financial Times, Ayesha is on a mission to close the gap between women and investing.
FINANCIAL EMPOWERMENT FOR WOMEN
When women invest, they don't just change their own lives - they change generations.
Which of these could be you?
Module 1 walks you through your own idea - the customer, the price, the pitch. Free, about 20 minutes, no card needed.

BECCA DEAN
The Girls' Network
Opening up opportunities for girls across the UK through mentoring and community.
THE GIRLS' NETWORK
Becca co-founded The Girls' Network in 2013 while working as a secondary school teacher. She saw how girls from less privileged backgrounds missed out on the connections that could change their futures. The charity pairs girls with volunteer mentors, helping them build confidence and unlock opportunities. Becca was awarded an MBE for her work.
CONNECTING PEOPLE WHO NEED EACH OTHER
Every girl deserves someone in her corner who believes in her potential.

BETH KUME-HOLLAND
Patchwork Hub
Making the world of work accessible for disabled talent.
PATCHWORK HUB
A Pembroke College Oxford history graduate and Harvard Kennedy Scholar, Beth faced significant accessibility barriers throughout her career. She founded Patchwork Hub - a disabled-led social enterprise offering consultancy, training and a jobs board connecting talented disabled and neurodivergent professionals with inclusive employers. Listed on the Shaw Trust Disability Power 100 as a cross-sector advocate, Beth is proving that expertise and grit can shatter any ceiling.
GROUNDBREAKING LEADERSHIP
Beth is proving that expertise and grit can shatter any ceiling in any industry.

BETHAN HIGSON
Mother Root
Award-winning ginger-based alcohol-free aperitif brand.
MOTHER ROOT
Bethan spent a decade in the wine industry before creating Mother Root during her first pregnancy. Missing the ritual of a proper drink, she developed a ginger-based non-alcoholic aperitif using fresh ginger, apple cider vinegar and natural botanicals. After appearing on Dragons' Den, the brand is now stocked across the UK.
MINDFUL DRINKING
Naivety is quite key for entrepreneurs - just get started and figure it out.

BHARTI RADIX
BloomsYard
Former finance professional who launched a London café and wine bar during the pandemic - now with six venues.
BLOOMSYARD
Bharti spent over 15 years in hospitality finance with brands like Jamie Oliver's Restaurant Group and The Draft House before launching BloomsYard in 2020 - right in the middle of the pandemic. Drawing on her background in finance and operations, she grew it from a single site into six venues across London, serving artisan coffee, natural wine, and community. She is also a speaker, mentor, and advocate for racial and gender equity in the hospitality industry.
RESILIENT REINVENTION
Bharti proves that deep industry knowledge and bold timing can turn a crisis into an opportunity.

BRIE READ
Snag Tights
Size-inclusive tights that actually fit and don't ladder.
SNAG TIGHTS
Brie launched Snag Tights after years of frustration with tights that didn't fit diverse body types. Starting from her kitchen with just £100,000, she built one of the UK's fastest-growing direct-to-consumer brands, now selling millions of pairs globally with sizes from 4 to 36+. Her focus on real customer feedback and inclusive, built-for-life products has created fiercely loyal fans worldwide.
CUSTOMER OBSESSION
Brie proved that listening to what women actually want beats industry assumptions.

CAITLIN GOULD
TECgirls & TECwomen
Award-winning founder making technology, engineering, and creativity a 'girl thing' for thousands of young people across Cornwall and beyond.
TECGIRLS & TECWOMEN
Caitlin Gould is the visionary founder of TECgirls and TECwomen CIC, with over 15 years of experience in the tech sector. She set up TECgirls in 2019 to tackle the lack of women in technology, engineering, and creative industries - starting in rural Cornwall where career connections are even harder to find. Since then she has worked with thousands of girls, showing them that tech is absolutely a girl thing. Caitlin is passionate about AI, gender equality in tech, and creating environments where girls feel confident about their digital futures.
CLOSING THE GENDER GAP IN TECH
Technology, engineering, and creativity are a girl thing - and we are only just getting started.

CALYPSO ROSE
OffScript Generation
Serial entrepreneur who built a summit and platform helping 16-25 year olds carve their own career paths.
OFFSCRIPT GENERATION
At 22, Calypso accidentally started her first business - Clippykit handbags, made at her kitchen table. It became Selfridges' best-selling Christmas item and was used by 30 London schools to spark conversations about issues affecting teens. She then founded The Indytute, championing independent experience providers for over a decade. Now with OffScript, she's building a platform helping young people navigate AI and non-linear futures with confidence.
NEXT-GEN CAREER VISIONARY
The most powerful events create spaces where young people can see a future that excites them.

CARLY WALTER
MAGI
MAGI is the world's first personalised digital platform designed specifically for neurodivergent women and girls.
MAGI
Carly founded MAGI to create a wellbeing platform that works for neurodivergent women. Her AI-powered app adapts to mood, cycle, energy and individual needs, offering personalised tools without shame or overwhelm. She saw mainstream wellness was not built for minds that work differently, so she built something that finally fits.
DESIGNING WELLNESS THAT FITS DIFFERENT MINDS
No shame. No overwhelm. Just tools that finally make sense for you.

CASSANDRA STAVROU MBE
PROPER Snacks
Built Europe's largest independent snacking company with PROPERCORN and PROPERCHIPS, now sold in over 20 countries.
PROPER SNACKS
Cassandra founded PROPER Snacks, the company behind PROPERCORN and PROPERCHIPS, and grew it into Europe's largest independent snacking brand with over £100 million in sales. Her products are now stocked in every major UK retailer and sold in more than 20 countries. PROPER Snacks was the first ever B Corp-certified snacks company. In 2020, Cassandra was awarded an MBE for services to the food industry.
CATEGORY CREATION
With a great product and mission, you can build something good for business and the planet.

CATHERINE ANN REID
doqit
Life admin app helping families organise bills, documents, and appointments in one place.
DOQIT
Catherine Ann founded doqit after feeling overwhelmed by household paperwork while caring for her daughter with additional needs. She channelled 30 years of sales and marketing experience into building an app that simplifies life admin for busy families. Featured on billboards at Liverpool Street Station for International Women's Day.
SIMPLIFYING CHAOS
I've learned more in the last five years than I did in the previous 55.

CELIA CHARTRES-ARIS
Government Disability Advisor
Multi-award winning disability rights campaigner working with governments to put accessibility at the heart of policy.
GOVERNMENT DISABILITY ADVISOR
Celia is a multi-award winning Government Special Advisor, lobbyist, researcher, policy designer and legal expert advocating for disability equity. As a disabled woman herself, she brings lived experience to her work with national and international governments. Listed on the Shaw Trust Disability Power 100 and featured by the BBC, she champions systemic change to ensure accessibility is at the heart of legislation and business decisions.
POLICY INFLUENCE
Celia shows that real change happens when those affected lead the conversation.

CHAMIAH DEWEY
DEWEY Clothing
Revolutionary fashion brand designed specifically for adults under five foot.
DEWEY CLOTHING
Chamiah founded DEWEY after years of struggling to find clothes that fit her petite frame. As a London College of Fashion graduate, she spotted a huge gap - nearly 80 per cent of shoppers struggle with fit. Named in Drapers 30 Under 30 and a 15-time award winner, Chamiah is proving inclusive sizing is smart business.
INCLUSIVE SIZING
With DEWEY you don't have to try - you know it'll fit.
Found a founder you'd like to be like?
They all started with one idea. Module 1 shows you how to turn yours into a real plan. Free, no card needed.

CHARLENE GRAVESANDE
Ink Media
An award-winning creative agency telling diverse sports stories that mainstream media often misses.
INK MEDIA
With 17 years in sports media, Charlene produced live content for Sky Sports, including the BAFTA-winning Abu Dhabi Grand Prix 2021. Crowned Sport Businesswoman of the Year and named on the Premier League Football Black List, her George Floyd film was used in schools nationwide. Through her award-winning creative agency Ink Media, she pushes boundaries in sports production with diversity at the forefront.
INCLUSIVE STORYTELLING
Every athlete has a story, and every community deserves to be seen.

CHARLIE RUDKIN-WILSON
Müll Club
Transforming household waste into beautiful products and disrupting the UK recycling system.
MÜLL CLUB
Charlie founded Müll Club after her South London refill shop slowed post-lockdown. Instead of giving up, she pivoted: if she couldn't change shopping habits, she'd change the recycling system. Only 17 per cent of plastic collected in the UK is truly recycled - Müll Club collects waste directly from homes and transforms it into beautiful products at their Margate studio.
SYSTEMS INNOVATION
Charlie turned a struggling business into a circular economy revolution.

CHARLOTTE LIEBLING
Loved Before
Rescuing preloved soft toys from landfill and giving them a second life.
LOVED BEFORE
Charlotte founded Loved Before after volunteering in a charity shop and seeing perfectly good soft toys thrown away because shops couldn't clean or restore them. She created a toy adoption agency where donated teddies get a full spa treatment – cleaned, repaired, and rehomed with their original story intact. Now stocked in Selfridges and expanding to the USA, Charlotte was mentioned in Parliament and won a Prime Minister's Points of Light Award. Profits support Make-A-Wish UK.
GIVING OLD THINGS NEW STORIES
Every toy has already been loved. That's what makes it special.

CHARLOTTE MORLEY
thelittleloop
Founder of thelittleloop - a secondhand platform making it effortless to buy and sell quality clothing, and powering takeback schemes for the UK's best brands.
THELITTLELOOP
Frustrated by mountains of barely-worn children's clothes, Charlotte Morley launched thelittleloop to give kidswear a longer life. Evolving from a rental subscription into a secondhand platform, it now offers an effortless way to buy and sell quality clothing and powers takeback schemes for the UK's best brands. The model keeps clothes in circulation, cuts waste and saves parents money - proving sustainability and convenience can go hand-in-hand.
CIRCULAR THINKING
Kids grow fast - their clothes shouldn't end up in landfill because of it.

CHARLOTTE RIDLEY
Memorify
After losing her father's digital memories, she built an AI platform to help families and individuals preserve and protect theirs forever.
MEMORIFY
Charlotte joined Intel's graduate programme without a degree, driven by curiosity and determination. She spent six years at Arm working at the forefront of AI. In 2021, her father suddenly passed away and her family lost access to years of digital memories - photos and videos capturing her childhood. That experience changed everything. Charlotte founded Memorify to help people curate, protect, and pass on their most meaningful digital memories using AI.
PURPOSEFUL INNOVATION
Digital memories are fragile - we all have phones full of images but not meaningful memories.

CHLOE WALSH
Clomaná Beauty
Built a £1.5M lash and beauty brand from just £530 borrowed from her nan.
CLOMANÁ BEAUTY
Chloe started Clomaná Beauty at 21 with just £530 borrowed from her grandmother, selling lash and beauty products from her bedroom in Liverpool. Through viral TikTok content and relentless hustle, she grew the brand to seven figures and secured a spot in Sephora. Now with her own flagship store, a loyal community across all age groups, and millions of social media followers, Chloe is proving that starting small is no barrier to building big.
HUSTLE & HEART
With grit, a small loan from your nan, and the right social strategy, you can build a beauty empire.

CHRISSIE RUCKER
The White Company
Making beautiful, quality homeware accessible to everyone.
THE WHITE COMPANY
Chrissie worked as a fashion journalist at Vogue, Harper's Bazaar and GQ before spotting a gap in the market for stylish, affordable white homeware. In 1994, she launched The White Company with just £6,000 as a mail-order catalogue from her flat. Starting with bed linens, it grew into a beloved lifestyle brand with stores across the UK and the US. She was awarded an OBE for services to retail.
QUALITY OBSESSION
Chrissie proves that solving your own problem can build a beloved British brand.

CICELY COOPS
Selkie
Founder of Selkie - the Amersham-based sustainable haircare brand turning powder-to-liquid formulas into a Dragons' Den success.
SELKIE
With a Master's in Chemistry and a passion for haircare, Cicely Coops launched Selkie in 2021 from Amersham, Buckinghamshire. She set out to solve two problems at once: products that perform beautifully and packaging that treads lightly on the planet. Selkie's powder-to-liquid shampoo and conditioner cuts out single-use plastic and water-heavy shipping by letting customers just add water at home. In 2026 she pitched on Dragons' Den and secured investment from four Dragons, turning her kitchen-table formulation project into one of the UK's most talked-about sustainable beauty brands.
SCIENCE-LED SUSTAINABILITY
If you can make something people love and take waste out of the equation, you have a business worth building.

CIEN SOLON
LaunchLemonade
A no-code platform empowering non-technical teams to build intelligent AI agents.
LAUNCHLEMONADE
Cien founded LaunchLemonade to make AI accessible to everyone, not just engineers. Her no-code platform lets non-technical teams build intelligent AI agents that automate real business tasks. A young Filipina founder based in London, she raised $480,000 in an oversubscribed pre-seed round and has been celebrated as one of the most exciting new voices in UK AI. Cien is proving you don't need a technical background to build powerful technology.
REMOVING BARRIERS
You don't need to know how to code to build something amazing.

CLAIRE GIVEN
Equipmii
Helping retailers understand how products work for people with physical impairments.
EQUIPMII
Claire founded Equipmii from personal experience of how difficult it can be to find products that suit individual physical needs. Her platform helps retailers understand how their products work for people with different impairments, highlights design improvements, and provides tailored product information to consumers. Winner of the 2025 Innovate UK Women in Innovation Award, she is proving that inclusive design is not just ethical - it is a real business opportunity.
INCLUSIVE TECH
Claire is transforming the shopping experience for millions of people with physical impairments.

CLAIRE OWEN
PupilPower
PupilPower is the first AI-driven data platform bringing immersive VR learning experiences to UK classrooms, backed by Innovate UK and Microsoft.
PUPILPOWER
Claire Owen founded PupilPower to close the education gap using immersive technology. The platform brings curriculum-aligned VR experiences into classrooms, letting pupils explore the solar system, dive beneath oceans and visit ancient civilisations. Backed by Innovate UK and Microsoft for Startups, PupilPower also uses AI-driven biometric data to provide early indication of learning needs - supporting children before they struggle, not after.
INCLUSIVE INNOVATION
Every child deserves access to learning that excites and inspires them.

CLARE BENSON-GEDDES
YeahNice Studio
A creative branding studio in London helping challenger brands stand out boldly.
YEAHNICE STUDIO
Clare co-founded YeahNice Studio in 2023, a creative branding agency in Shoreditch built for brands that refuse to play it safe. The studio works with startups and established businesses alike, developing bold visual identities, creative campaigns and brand strategies that stand out in crowded markets. YeahNice has quickly built a reputation for fearless, standout work and attracts clients who believe branding should be brave, fun and unapologetically different.
FEARLESS CREATIVITY
Business plans are a bit BS - just start building something you believe in.
Which of these could be you?
Module 1 walks you through your own idea - the customer, the price, the pitch. Free, about 20 minutes, no card needed.

CLARICE NG
MUI Diamonds
Founder of MUI Diamonds - a fine jewellery house redefining modern luxury with ethically sourced lab-grown diamonds and gems.
MUI DIAMONDS
Clarice Ng founded MUI Diamonds at 23 to challenge everything she didn't see herself in within the traditional fine jewellery world. Starting from sketches and prototypes while on the King's College London start-up accelerator, she built a fine jewellery house specialising in bespoke, made-to-order pieces using ethically sourced lab-grown diamonds and gems. Her mission is to make luxury jewellery bold, attainable and modern - pieces designed for everyday life, not just special occasions, while taking the ethical and environmental concerns out of fine jewellery.
MODERN LUXURY THINKING
I didn't see myself in traditional fine jewellery, so I created a new vision of modern luxury.

CLAUDIA NEGOESCU
Imperial Candles
Founder of the jewellery-reveal candle brand that wowed the Dragons' Den panel.
IMPERIAL CANDLES
Claudia launched Imperial Candles in 2013, combining her love of fragrance with a brilliant twist: hidden jewellery inside every natural soy wax candle. The concept landed her a spot on Dragons' Den. She grew the brand from her kitchen table into a nationally recognised business. Now she's building Tallyvo, a tech platform helping e-commerce brands track true profitability across manufacturing, shipping, marketing and stock in one place.
TURNING A SIMPLE PRODUCT INTO AN EXPERIENCE
Every candle holds a surprise - that sense of wonder keeps customers coming back.

DAISY KELLY
Glow For It
Founder of Glow For It - the viral beauty brand born in lockdown, helping people invest in their natural beauty with effective lash serums and skincare.
GLOW FOR IT
After lockdown left her with damaged lashes and a cut-short university degree, Daisy Kelly spotted a gap for an affordable, effective lash serum that wasn't oil-based or full of harmful hormones. She invested the rest of her student loan into formulating her first product, borrowing the cost of her first manufacturing order from her mum - and paid it back from the profits of batch one. Glow For It has since grown from a single lash serum into a fast-growing UK beauty brand with a loyal community, championing natural beauty for everyone.
COMMUNITY-LED BRANDING
If women don't love using it, it doesn't matter how good it is - make it joyful.

DANIELLE WALLINGTON
Flockhere
Building the future of work for women through micro-communities and curated workspaces.
FLOCKHERE
Danielle founded Flockhere to tackle the isolation that comes with working from home. Her platform connects female founders and remote workers with curated co-working spaces and micro-communities where they can work alongside like-minded people. After crowdfunding over 114 per cent of her target, she proved there is real demand for flexible working that doesn't mean working alone. Danielle is building the future of connection-first, community-driven work.
TURNING ISOLATION INTO CONNECTION
Flexible working is great until it is not. We are here to make sure no one works alone.

DANIKA HOSSAIN & ARSHIA BHATNAGAR
Bhangra Blends
Created the UK's first ready-to-drink cocktail and mocktail brand inspired by the vibrant flavours of South Asia.
BHANGRA BLENDS
Danika and Arshia launched Bhangra Blends to celebrate the bold, vibrant flavours of South Asian culture through ready-to-drink cocktails and mocktails. As the UK's first brand of its kind, they blend heritage spices and ingredients into drinks that are fun, flavourful and accessible. Both left corporate careers - Arshia from Microsoft - to build a brand rooted in culture, not trends, proving there's space on shelves for drinks that tell a different story.
CULTURE THROUGH FLAVOUR
The best brands are built from pride in your roots and the courage to share them with everyone.

DARINA GARLAND
Ooni
Making restaurant-quality pizza accessible to everyone at home.
OONI
Darina co-founded Ooni with her husband Kristian after he became obsessed with making restaurant-quality pizza at home. What started as a Kickstarter campaign in 2012 became the world's leading pizza oven brand, selling millions of ovens across more than 40 countries. As Co-CEO, Darina has built a global community of pizza enthusiasts and led the company to certified B Corp status, proving that passion projects can become world-changing businesses.
COMMUNITY BUILDING
Darina turned a passion project into the world's favourite way to make pizza at home.

DEBBIE WOSSKOW
The Better Menopause
Serial entrepreneur who has built and sold three businesses and now champions women's health.
THE BETTER MENOPAUSE
Debbie has built and sold three businesses as founder CEO - Mantra, Love Home Swap and AllBright. She co-chairs the UK government's Invest in Women Taskforce, appointed by the Chancellor, which has raised £250 million to support female-powered businesses. Now as Executive Chair of The Better Menopause, she's championing women's health through science-backed products. She was awarded an OBE and is a Non-Executive Director of Channel 4.
COMMUNITY BUILDING
Women supporting women isn't just nice - it's necessary for business success.

DESTINY PINTO
By Destiny Pinto
Turning medical devices into luxury fashion accessories that celebrate disability.
BY DESTINY PINTO
Destiny was diagnosed with rheumatoid arthritis during her first year at university and hated wearing a clinical-looking compression glove. She redesigned it - then kept going, creating stylish covers for hearing aids and stoma bags too. Featured in Vogue, BBC, and Dazed, her brand proves medical devices can be beautiful.
INCLUSIVE DESIGN
People wear all types of accessories - why not add style to something that already matters so much?

DIMPLE PATEL
NatureMetrics
Using eDNA and AI to measure biodiversity at scale.
NATUREMETRICS
Dimple is a multi-exited founder and CEO of NatureMetrics, the leading provider of nature data intelligence. The company uses environmental DNA and AI to generate biodiversity insights for businesses and governments globally. Recognised as a World Economic Forum Tech Pioneer and Earthshot Prize Finalist in 2024, Dimple previously founded Trouva, which ranked number one in the Startups 100 list and operated across 50 markets before exit.
SCALING DEEP-TECH FOR IMPACT
Build something the world actually needs - then scale it relentlessly.

DOMINIKA MINAROVIC & ELSIE RUTTERFORD
Rayro
Former BYBI Beauty founders turning kids' daily care routines into playful, joyful rituals for modern families.
RAYRO
Dominika and Elsie built BYBI Beauty into a leading sustainable skincare brand before exiting in 2024. As mothers, they spotted a new problem - everyday routines like applying suncream or soothing eczema were a daily battle. They launched Rayro to create refillable, toy-like personal care products that make self-care fun for children. They built a community on TikTok as @twotiredmums before the brand even launched.
SERIAL ENTREPRENEURSHIP
We're building a brand that brings joy to tough moments and helps parents feel less alone.

DR KATIE KING
BioOrbit
Founder of BioOrbit - manufacturing life-saving drugs in space, raised £9.8M in the world's largest in-space manufacturing seed round.
BIOORBIT
Dr Katie King founded BioOrbit to do something the pharma industry called impossible - make drugs in space. With co-founder Dr Leonor Teles, she uses microgravity in Low-Earth Orbit to grow crystals of biological drugs that can be reformulated as self-injectable treatments, moving cancer care out of hospitals and into patients' homes. In 2026, BioOrbit raised £9.8 million - the world's largest seed round for in-space manufacturing - co-led by LocalGlobe and Breega.
SCIENCE BEYOND EARTH
Microgravity gives us a completely new way to make medicine - and bring it home to patients.

DR MEGAN ROSSI
Bio&Me
Gut health scientist turned co-founder of Bio&Me, the gut-friendly granola, porridge and yoghurt brand stocked in the UK's biggest supermarkets.
BIO&ME
Dr Megan Rossi is a dietitian and research fellow at King's College London, known online as The Gut Health Doctor. Frustrated that solid science wasn't reaching everyday shoppers - and turning down offers to endorse other companies' products - she decided to build the food she actually wanted people to eat. In 2019 she co-founded Bio&Me with food industry expert Jon Walsh, creating gut-friendly granolas, porridges, mueslis and live yoghurts now sold in Tesco, Sainsbury's, Asda and Waitrose.
SCIENCE INTO EVERYDAY FOOD
If the product you believe in doesn't exist yet, that's your signal to build it.
Found a founder you'd like to be like?
They all started with one idea. Module 1 shows you how to turn yours into a real plan. Free, no card needed.

DR VANESSA VALLELY OBE
WeAreTheCity
Founded WeAreTheCity and WeAreTechWomen, helping upskill over 250,000 women and recognising 2,000+ through her awards.
WEARETHECITY
Dr Vanessa Vallely OBE founded WeAreTheCity and WeAreTechWomen, helping to upskill over 250,000 women and recognising more than 2,000 women through her awards programmes. She was honoured with an OBE and a Doctorate of Science from the University of Warwick. Vanessa wrote the bestselling book Heels of Steel, and her new book 404: Women Not Found is due out on 1st October.
COMMUNITY BUILDING
Your network is your net worth - invest in the people around you.

ELIN ROBERTS
Better Nature
Co-founded the UK's fastest-growing chilled meat-free brand, making tempeh mainstream and delicious.
BETTER NATURE
Elin co-founded Better Nature in 2019 to bring tempeh - a protein-packed fermented soybean - to British plates. Named Forbes 30 Under 30, she grew it into the UK's fastest-growing chilled meat-free brand. Their tempeh is minimally processed, high in fibre and counts as one of your five a day. Elin champions sustainable food that's genuinely good for people and the planet.
MAKING HEALTHY FOOD IRRESISTIBLE
You can build a fast-growing brand by keeping things simple, natural and honestly delicious.

ELLA JONES
Ancora Equestrian
Founder of Ancora Equestrian, the affordable luxury riding apparel brand designed by equestrians for equestrians and sold online and at top UK horse shows.
ANCORA EQUESTRIAN
Ella Jones was just 18 when she dreamed up Ancora Equestrian from her bedroom. A show jumper herself, she was frustrated that stylish riding wear was either too expensive or poor quality. She launched an affordable, fashionable equine clothing range for ladies and children, running pop-up shops at prestigious events including the Royal Windsor Horse Show and the International Horse of the Year Show. Her rapid growth made her a finalist in the 2023 Business Champion Awards Young Entrepreneur category.
SPOTTING A GAP IN A NICHE YOU LIVE
If you can't find what you want, create it - and make it better than what's already out there.

ELLA MCKAY
Fatso
A dark chocolate brand proving that dark chocolate can be just as fun, chunky and delicious as milk.
FATSO
Ella founded Fatso in 2022 because she loved dark chocolate but thought it took itself too seriously. She wanted to make bold, chunky dark chocolate bars that were actually fun. Run by an all-female team, Fatso is now stocked in over 350 stores including Liberty and Harvey Nichols, and has built a loyal following with its rebellious branding and seriously good taste.
REBELLIOUS BRANDING
Dark chocolate doesn't have to be boring - it just needs a bit of personality.

ELLA MILLS
Deliciously Ella
A plant-based food brand and wellness platform that started as a blog and became a multi-million pound business.
DELICIOUSLY ELLA
Ella started a food blog in 2012 after being diagnosed with postural tachycardia syndrome, a rare illness that led her to completely overhaul her diet. Her simple, plant-based recipes struck a chord with millions of readers. She turned her blog into bestselling cookbooks, a food product range stocked in major supermarkets, and a popular London restaurant. Ella proves that sharing your personal story authentically can build a multi-million pound business.
AUTHENTIC STORYTELLING
I never set out to build a business - I just wanted to feel better. Sharing that journey changed everything.

ELLIE DE WIT
MOXIE
Built the AI club for women building big careers - weekly live sessions, a no-ego community and a powerful network.
MOXIE
Ellie spent over a decade in go-to-market, general management and operations roles - including GM Europe at Lemonade and strategy consulting at Deloitte - before spotting a problem she couldn't ignore: women were being left out of the AI conversation. In 2024 she founded MOXIE, an AI club for women building big careers. Members get weekly live AI sessions (all recorded), a groupchat full of honest recommendations and warm intros, and real-life meetups and dinners. With members from companies like Google, Netflix and Wise, MOXIE is on a mission to make AI the biggest career lever for women - with zero tech-bro energy.
COMMUNITY BUILDER
Come for the AI skills, stay for the network.

ELOISE GUEYE
Elandr Sport
Award-winning netball shoes with built-in ankle protection so athletes can play for a lifetime.
ELANDR SPORT
Eloise started Elandr after years of watching teammates quit netball because of ankle injuries. She knew ankle braces were uncomfortable and expensive, so she set out to build a shoe with real protection built right in. Backed by England Roses captain Serena Guthrie MBE as special advisor, Elandr has already won multiple awards for innovation in sportswear.
PROBLEM-SOLVING THROUGH DESIGN
When your body is protected, you move with confidence and unlock your full potential.

EMMA HEATHCOTE-JAMES
Little Soap Company
Britain's greenest soap company pioneering plastic-free personal care.
LITTLE SOAP COMPANY
Inspired by her grandmother, Emma started making natural soaps at her Cotswolds kitchen table in 2008, selling them at local farmers' markets. Within six months she was in supermarkets. Now a proud B Corp and winner of The Queen's Award for Enterprise, Little Soap Company is stocked in Tesco, Sainsbury's, Waitrose, Boots and more. Emma navigates the world through the lens of autism and ADHD, and believes thinking differently is her greatest strength.
ZERO-WASTE INNOVATION
Emma shows that starting with your bathroom can help save the entire planet.

EMMA TAPPER
Miniml
Co-founded the UK's fastest-growing zero-waste cleaning brand from a garage at age 24.
MINIML
Emma and her partner Scott started making washing-up liquid in their shared garage while studying at university. They delivered orders before and after work, signing up 300 independent shops within six months. By 2023 Miniml had a 15,000 sq ft Yorkshire warehouse, a team of 40, and over 3,500 stockists. Their pioneering closed-loop system lets customers return empty containers to be cleaned and reused, saving over 3.2 million bottles from landfill.
CLOSED-LOOP THINKING
I was convinced it was insane that this idea hadn't been done already.

EMMA THACKRAY
Hip Pop
Founded the UK's best carbonated soft drinks brand, packed with prebiotics and real fruit.
HIP POP
Emma left her job around 2017 to start a kombucha brand in Manchester, even though her mum had no idea what she was talking about. Hip Pop evolved from kombucha into prebiotic sodas - low calorie, full of real fruit and genuinely good for your gut. Now named the UK's best carbonated soft drink, Hip Pop is stocked in Sainsbury's, Marks & Spencer and more, proving healthy pop can taste amazing.
MAKING HEALTHY TASTE AMAZING
Emma proves that you can shake up a whole industry by making the healthy choice the tastiest one.

EMMIE FAUST
Female Founders Rise
Building the UK's most supportive community for female entrepreneurs.
FEMALE FOUNDERS RISE
After scaling and selling multiple businesses in digital marketing and tech, Emmie turned her expertise to helping other women succeed. Female Founders Rise grew into a community of over 10,000 female entrepreneurs, running programmes, hosting events, and connecting founders with investors to close the funding gap. Emmie is proof that the best founders lift others up on their way.
COMMUNITY CONNECTOR
Build the network you wish existed-thousands of founders are rising together.

ENI AWOYEMI
feYi Flowers
Reimagining floristry for a new generation with stylish, uniquely wrapped bouquets that celebrate underrepresented voices.
FEYI FLOWERS
Eni Awoyemi is a serial creative turned entrepreneur who founded feYi Flowers - named after her daughter, meaning 'my joy'. Combining her East London roots and Nigerian heritage, Eni spotted a gap in the floral industry: no brand was speaking to Gen Z or centring Black women in its campaigns. feYi delivers fresh, stylish bouquets wrapped in unique designs that reflect individual style. As seen in Vogue, Eni is on a mission to modernise an outdated, gatekept industry and prove that floristry can be bold, inclusive, and culturally fluent.
CREATIVE DISRUPTION
Use your voice. I did, and it changed everything.
Which of these could be you?
Module 1 walks you through your own idea - the customer, the price, the pitch. Free, about 20 minutes, no card needed.

ENIYE OKAH
Beame
Founded a sun care brand fixing SPF reapplication, backed by L'Oréal and Steven Bartlett.
BEAME
Eniye founded Beame in 2025 to fix a broken habit: SPF reapplication. Her hero product, Something You Mist SPF 30 Face Mist, makes reapplying sun protection easy and enjoyable with mood-boosting natural scents. She also created UV Detection Stickers that show when your SPF has worn off. Backed by L'Oréal's Women in Tech & Beauty Fund and Adobe Express x Steven Bartlett's Manifesto competition, Eniye leads product development, brand strategy and retail partnerships.
MAKING WELLNESS FUN
Sun protection should feel like self-care, not a chore - building a brand starts with solving a real problem.

ESHITA KABRA-DAVIES
By Rotation
The Instagram of fashion rental-rent and lend designer wardrobes.
BY ROTATION
A former investment analyst, Eshita was inspired to tackle fashion waste after witnessing textile pollution first-hand during her honeymoon in Rajasthan, India. She built By Rotation as a peer-to-peer fashion rental app where anyone can lend and rent designer pieces from each other's wardrobes. The app has saved thousands of garments from landfill and built a community of style-conscious women proving that sustainable fashion can be accessible, affordable and genuinely exciting.
CIRCULAR STYLE
Eshita proves that your wardrobe can work for you-and for the planet.

FAYE WHITLEY
Beevive
Turned a chance encounter with a tired bee into a nationally recognised wildlife brand stocked by WWF, Kew Gardens, and John Lewis.
BEEVIVE
After finding a tired bee in 2018 and struggling to locate flowers nearby, Faye and her partner Jacob gave it a sugar water solution and watched it fly away. That moment sparked an idea – the Bee Revival Kit, a keyring containing bee-friendly syrup for rescuing exhausted bees. They started selling at local markets in Devon and grew the business from their kitchen table to a fully operational studio with a team of six. Their products are now stocked by the RSPB, WWF, Kew Gardens, and wildlife trusts across the UK, and they pitched on Dragons' Den where Deborah Meaden made them an offer.
NATURE-DRIVEN INNOVATION
A small act of kindness for a tired bee became the start of a business that helps people make a positive difference every day.

FLISS NEWLAND
Wild Thingz
Ex-Mondelēz exec creating half the sugar, natural sweets that kids love and parents actually approve of.
WILD THINGZ
After years leading major confectionery brands at Mondelēz, Fliss saw a gap in the market - children's sweets were either packed with artificial junk or tasted boring. She launched Wild Thingz with a mission of Less Junk, More Punk. Her half the sugar, natural sweets use real fruit juice and natural ingredients, with no artificial colours or flavours. The brand landed in major UK retailers within months of launching, proving healthy treats can be seriously exciting.
INDUSTRY DISRUPTOR
You can make sweets exciting, delicious and better for kids - just refuse to compromise.

FRAN LUCRAFT
Grace & Green
Built the UK's highest-scoring B Corp in disposable period care – now stocked by Sky, Lloyds and 600+ clients nationwide.
GRACE & GREEN
Fran launched Grace & Green to prove period care could be sustainable without compromise. Her organic cotton and bamboo products are chlorine-free, fragrance-free and wrapped in fully biodegradable packaging. The brand became the top-scoring B Corp in its category, won an Innovate UK Smart Grant and got picked for the Amazon Sustainability Accelerator. In 2025, she raised £1.3m to fund two world-first patented innovations.
MAKING EVERYDAY PRODUCTS BETTER FOR PEOPLE AND THE PLANET
Fran proves you can build a fast-growing business and a movement for change at the same time.

FRANKIE JAMES
Ideas Fest
Created the UK's landmark outdoor festival for entrepreneurs, combining festival energy with business inspiration.
IDEAS FEST
After years championing founders through the Great British Entrepreneur Awards and UK StartUp Awards, Cardiff-based Frankie spotted something missing - entrepreneurs needed real space to connect and think differently, not more Zoom calls. So she created Ideas Fest, a two-day outdoor festival where thousands of founders gather each summer to reset, recharge and spark bold new ideas. Now known as 'the annual pilgrimage for entrepreneurs', it's become the place where real breakthroughs begin.
SPARKING BOLD IDEAS
The best ideas happen when you put the right people in the same room.

GABRIELA ISAS
Good With
Built an AI-powered platform that gives 16 million overlooked UK adults a fairer shot at borrowing money – by rethinking how credit scores work.
GOOD WITH
Gabriela co-founded Good With because she saw millions of people being unfairly turned down for credit due to outdated scoring systems. Her platform uses a clever mix of AI, psychology and real spending data to show lenders who someone actually is – not just what a traditional score says. Backed by Innovate UK, Good With is already working with major UK lenders to make borrowing fairer.
FINANCIAL INCLUSION THROUGH AI
Gabriela proves that challenging broken systems with smart technology can create fairer outcomes for millions.

GEMMA STUART
Gut Wealth
Science-backed gut health supplements making digestive wellness simple and accessible.
GUT WEALTH
Gemma created Gut Wealth after years of struggling with digestive issues that doctors couldn't diagnose or solve. Determined to find answers, she worked with leading nutritional scientists to develop supplements backed by clinical research that genuinely make a difference. What started as a deeply personal mission became a fast-growing wellness brand stocked in retailers across the UK, helping thousands of people take control of their gut health and feel better every day.
TURNING PAIN INTO PURPOSE
Your gut is trying to tell you something - listen to it.

GEORGE FAIRHALL
WAC
Built an app to protect hourly-paid workers after being repeatedly underpaid in hospitality.
WAC
George studied Law at university but kept getting underpaid in her part-time jobs. After one job didn't pay her at all, she decided to fix the problem herself. She built WAC – an app that helps hourly-paid workers track their shifts and make sure they get paid properly. Since launching in 2020, WAC has helped over 500,000 workers reclaim thousands of pounds in lost wages.
CHAMPIONING LOW-PAID WORKERS
If nobody else is going to fix it, I will.

GEORGINA COLMAN
Purpl
Built a discount platform for disabled people – turning her own experience with MS and ADHD into a tool that saves thousands of families real money.
PURPL
Georgina was diagnosed with MS at 26 and later with ADHD. After years of navigating the extra costs that come with disability, she launched Purpl – a platform offering exclusive discounts to disabled people across the UK. What started as a personal mission has grown into a community trusted by thousands, proving that lived experience is one of the most powerful foundations for a business.
TURNING LIVED EXPERIENCE INTO INCLUSIVE INNOVATION
Georgina shows that the challenges you face can become the fuel for building something that genuinely helps others.

GRACE BEVERLEY
TALA, Shreddy & The Productivity Method
Serial entrepreneur who founded three brands by 27, Forbes 30 Under 30 and Sunday Times bestselling author.
TALA, SHREDDY & THE PRODUCTIVITY METHOD
Grace founded three companies by the age of 27: TALA, a sustainable activewear brand; Shreddy, a fitness tech company; and The Productivity Method, helping people get organised. First in Forbes' 30 Under 30 for retail at just 23, her book Working Hard, Hardly Working became an instant Sunday Times number one bestseller and her podcast has reached over 25 million listeners. With over 3 million followers, she champions purpose-driven business.
PLATFORM POWER
Your audience isn't a shortcut-it's a responsibility. Build something they actually need.

GRACE GRAHAM
Workspa
Transforming workplace wellbeing with employee wellness programmes.
WORKSPA
Grace founded WorkSpa after seeing how unequal care can be for people navigating mental and physical crises. Now a King's Trust Ambassador and award-winning entrepreneur, she leads a team of psychotherapists and wellbeing specialists delivering holistic programmes to corporations across the UK. Grace is proving that investing in employee wellness is not just good ethics - it is good business.
WELLBEING CHAMPION
Investing in employee wellness isn't just good ethics-it's good business.
Found a founder you'd like to be like?
They all started with one idea. Module 1 shows you how to turn yours into a real plan. Free, no card needed.

GRACE HARDY
Hardy Accounting
Young accountant making finance simple and stress-free for small businesses and startups.
HARDY ACCOUNTING
Grace Hardy launched Hardy Accounting because she saw too many small business owners drowning in spreadsheets and stressing over tax deadlines. She wanted to strip away the jargon and make accounting feel approachable - especially for first-time founders who have no idea where to start. Hardy Accounting helps entrepreneurs stay on top of their numbers so they can focus on actually growing their business. Grace proves you don't need to be boring to be brilliant with numbers.
MAKING NUMBERS MAKE SENSE
You don't need to love maths to run a great business - you just need someone in your corner who does.

HANAN TANTUSH
Intotum
Award-winning adaptive fashion designed to work with your disability, not against it.
INTOTUM
Hanan founded Intotum after watching her grandfather struggle to find stylish clothing following stoma surgery. A London College of Fashion graduate and Drapers 30 Under 30, she designs adaptive garments that conceal medical devices while reflecting high street trends. Named a NatWest Pitch winner, Hanan is proving adaptive fashion can be beautiful, functional and empowering.
INCLUSIVE DESIGN PIONEER
Adaptive clothing should be created with the disabled community, not just for them.

HANNAH COX
Better Business Network
Building the UK's inclusive community for purpose-driven businesses who want to grow their impact while growing their business.
BETTER BUSINESS NETWORK
Hannah Cox founded the Better Business Network, the UK's inclusive community for purpose-driven businesses. BBN helps founders grow their impact through community, continuous learning and collective action. It's also home to the Better Business Standard Accreditation, a practical framework helping businesses prove and improve their impact. Over 5,000 people have attended BBN events, 84% of members have collaborated with fellow members, and a quarter have become B Corps.
COLLECTIVE IMPACT
Change happens one business at a time - and together we're stronger.

HANNAH HAGON
Unplugged Tots
Unplugged Tots teaches children computational thinking and coding skills through screen-free, hands-on play - no computer needed.
UNPLUGGED TOTS
Hannah Hagon created Unplugged Tots to prove children don't need screens to learn tech skills. Her 'unplugged coding' approach teaches computational thinking through structured play, helping kids as young as three develop problem-solving, logic and engineering skills without touching a device. With workshops and resources for parents and teachers, Hannah is preparing the next generation of inventors, engineers and technologists - one hands-on challenge at a time.
SCREEN-FREE STEM
Children need to create, not consume. And they don't need tech to do it.

HANNAH MAY
The Cornish Seaweed Bath Co.
Co-founder of a seaweed-powered haircare, skincare and wellness brand made by hand in Cornwall using sustainably harvested local seaweed.
THE CORNISH SEAWEED BATH CO.
Hannah May co-founded The Cornish Seaweed Bath Co. after discovering the traditional therapeutic benefits of seaweed while surfing and exploring the Cornish coastline. Together with her partner Richard, she combined his background in traditional Chinese medicine with their shared love of the wild Cornish sea to create a unique range of haircare, skincare and bath products. Every product is made by hand in Cornwall using sustainably harvested seaweed, turning a local natural resource into a growing wellness brand.
COASTAL WELLNESS INNOVATION
The ocean gives us everything we need - we just need to look after it in return.

HAYLEY PARSONS
GoCompare
Founded GoCompare, one of the UK's best-known price comparison websites, from her kitchen table in Wales.
GOCOMPARE
Hayley built GoCompare from scratch after spotting a gap in the insurance comparison market. Starting from her kitchen table in Newport, Wales, she grew it into one of the UK's most recognised consumer brands, eventually valued at over £450 million. A proud Welsh entrepreneur, she went on to found Buzzvault, a home contents valuation platform, and was awarded an OBE for services to entrepreneurship and the Welsh economy.
SPOTTING HIDDEN OPPORTUNITIES
Don't wait for permission - if you can see the gap, go and fill it.

HAYLEY PEACOCK
Hayley Peacock Education
Founder of Hayley Peacock Education, Little Barn Owls and Atelier 21 Future School - on a mission to change a million children's lives through joyful, future-facing education.
HAYLEY PEACOCK EDUCATION
Hayley Peacock is a UK education entrepreneur, speaker and podcaster who founded the award-winning Little Barn Owls Early Years Group and, in 2020, launched Atelier 21 Future School - the UK's first Reggio Emilia inspired, enquiry-based independent school for 4-16 year olds. Through Hayley Peacock Education she shares the 'Playoneering' approach, training educators and schools in project-based, real-world learning and metacognitive classroom practice. She was named Gatwick Diamond Business Person of the Year in 2024, is a finalist in the Great British Entrepreneur Awards 'Purpose' category, and has spoken at the World Education Summit about pioneering 'cool schools'.
PURPOSE-LED DISRUPTION
Education should be relevant, meaningful and joyful - if we get that right, we change a million children's lives.

HEATHER MURRAY
AI for Non-Techies
Award-winning AI strategist who built a jargon-free learning platform helping thousands of non-technical professionals use AI confidently.
AI FOR NON-TECHIES
Heather spotted that most people were being left behind by AI because the training was too technical and full of jargon. She founded AI for Non-Techies, a learning platform that makes AI accessible to everyone, regardless of their background. Her practical approach has helped generate $75 million in client sales and she now works with global brands including Toyota, Salesforce, and HSBC. An AI advisor to the UK government, she sits on the ISO committee for AI in education and is regularly featured in Forbes as a top global MarTech influencer. She also speaks for the BBC as an AI expert and dedicates 20% of profits to funding social events for isolated elderly people.
MAKING COMPLEX THINGS SIMPLE
AI should be for everyone, not just the tech crowd.

HELEN GIBSON MBE
Go for Goosebumps
Grew her family business, Agencia, into a global force delivering in nearly 30 countries – then earned an MBE for services to international trade.
GO FOR GOOSEBUMPS
Helen took her family firm Agencia and doubled its turnover, winning clients like the UN, NHS and the UK Foreign Office across almost 30 countries. Named Best Small Business at the National Family Business Awards, she earned an MBE in 2022. Now she speaks and trains globally, and her book Go for Goosebumps helps readers turn life's mundane 'porridge moments' into energising, joyful experiences.
TURNING A SMALL FAMILY BUSINESS INTO A GLOBAL IMPACT LEADER
Helen shows that you don't need a huge corporation to change the world – a small, purpose-driven business can reach almost 30 countries.

HELEN HARDY
Foudys
Founder of Foudys - the world's first women's football retail site, started from a bedroom in Manchester with just £200.
FOUDYS
Helen Hardy started Foudys as a side hustle in her Gorton bedroom because she couldn't buy a women's football shirt with her favourite player's name on it. With just £200, she built the world's first online retailer dedicated to women's football shirts. The business grew from a bedroom operation into a world-leading sports retailer with a store on Manchester's Deansgate. Alongside Foudys, Helen founded Manchester Laces, the first inclusive women's and non-binary football club, and The Inclusive Football Collective. She was named on the BBC Woman's Hour Power List 2023 and continues to campaign for better visibility and access in women's football.
CREATING SPACE
If the thing you want doesn't exist yet, build it yourself - and bring other people with you.

HELEN LOFTS
Davy J
Turns ghost fishing nets pulled from the ocean into luxury swimwear – proving sustainable fashion can be stylish, ethical and built to last.
DAVY J
Helen founded Davy J in Devon after a career in sport and a deep love of the sea. She spotted that most swimwear is made from cheap, planet-damaging plastics, so she started making hers from recycled ghost fishing nets recovered from the ocean. Every piece is designed to last for years, not seasons. Davy J has become a go-to brand for women who want swimwear that looks amazing and does genuine good.
TURNING OCEAN WASTE INTO LUXURY FASHION
Helen proves you can build a beautiful brand without trashing the planet – and that sustainability and style go hand in hand.

HERO BROWN
Muddy Stilettos
The UK's biggest urban guide to the countryside, championing independent businesses and local life.
MUDDY STILETTOS
Hero launched Muddy Stilettos as a blog in 2013 after swapping London life for the countryside and struggling to find cool local places. What started as a personal guide quickly grew into the UK's biggest independent lifestyle platform outside the capital, covering food, style, and things to do across multiple counties. Hero has built a loyal community of millions and champions small businesses everywhere she goes.
COMMUNITY BUILDING
There's so much brilliance outside London - someone just needed to shout about it.
Which of these could be you?
Module 1 walks you through your own idea - the customer, the price, the pitch. Free, about 20 minutes, no card needed.

HOLLIE KING
Sweet Bee Organics
Started making natural skincare for her kids and built a wellness brand trusted by millions.
SWEET BEE ORGANICS
Hollie couldn't find sun cream she felt safe putting on her boys' skin, so she made her own. After being diagnosed with cervical cancer in 2019, she vowed to grow Sweet Bee Organics and share her passion for natural wellness. Now she handcrafts a certified-organic range of balms, oils and creams in Somerset. Her magnesium butter alone has helped millions sleep better.
PERSONAL HEALING INTO PURPOSE
The solutions you create for your own family can end up helping millions of others.

HOLLY REEVE
HydRegen
Biotech CEO using industrial biotechnology to make chemical manufacturing greener and cheaper.
HYDREGEN
Dr Holly Reeve co-founded HydRegen after completing her DPhil in Chemistry at the University of Oxford, where she developed the core technology from lab research to commercial product. HydRegen combines industrial biotechnology with modern chemical manufacturing to create more sustainable processes for the pharmaceutical and chemical industries. Holly was awarded the Royal Society of Chemistry's Felix Franks Biotechnology Medal in 2022 for her pioneering work bridging biology and chemistry at scale.
GREEN CHEMISTRY INNOVATION
The best science solves real-world problems - and sustainable manufacturing is one of the biggest challenges of our time.

HOLLY TUCKER
Holly & Co
Co-founder of the UK's largest online marketplace for independent makers and small businesses.
HOLLY & CO
Holly co-founded notonthehighstreet.com in 2006 from her kitchen table, creating a marketplace that now connects over 5,000 small creative businesses with millions of customers looking for unique, thoughtful products. Awarded an MBE in 2013 for services to enterprise, she went on to launch Holly & Co, a platform championing small business owners through resources, events, podcasts and community. Holly is one of the UK's most passionate advocates for independent makers.
COMMUNITY CHAMPION
Small businesses are the heartbeat of Britain-my mission is to help them thrive.

HONOR & CAT BLACK
Maiden Cricket
Teenage sisters who built the first cricket kit brand designed for women and girls - and won £50,000 on Dragons' Den.
MAIDEN CRICKET
Honor and Cat Black started playing cricket as young girls at their local club in Sussex, often the only girls on the team. The kit was the problem: everything was designed for boys, uncomfortable and ill-fitting, and it nearly put them off the sport altogether. Instead of quitting, they designed their own. They founded Maiden Cricket as teenagers, creating purpose-built clothing, teamwear and equipment for female players, and went on to win £50,000 of investment on Dragons' Den. Their mantra says it all: built for her, not adapted from his.
GAME CHANGERS
If the kit you need does not exist, design it yourself.

ILINCA GEORGESCU
Trem
Building the first AI-powered data platform to accelerate clinical trials and advance neurological research for Essential Tremor.
TREM
Ilinca Georgescu founded Trem to tackle Essential Tremor, a neurological condition affecting over 140 million people globally yet chronically under-researched and misdiagnosed. Trem is building the first clinically validated digital tremor scale, capturing objective data through wearables and phone-based tasks. An AI assistant provides personalised insights and therapeutic content. The platform serves patients via charity partnerships and licenses its tremor scale to pharma companies running clinical trials.
PATIENT-LED INNOVATION
The best solutions come from the people who live with the problem every day.

INSIYA JAFFERJEE
Shellworks
Co-founder & CEO of Shellworks, creating the next generation of sustainable materials to replace plastic using microbes found in nature.
SHELLWORKS
Insiya Jafferjee co-founded Shellworks to tackle the global plastic crisis by engineering materials from natural microbes that perform like plastic but biodegrade harmlessly. A design engineer by training, she turned her university research into a growing business now working with major beauty and packaging brands. Insiya is proving sustainability and performance can go hand in hand.
TURNING SCIENCE INTO SCALABLE PLANET-POSITIVE SOLUTIONS
Nature already has the answers - we just need to listen.

IRA GUHA
Asan
Founded an award-winning menstrual health venture ending period poverty globally.
ASAN
As a graduate student at Harvard, Ira designed and patented the Asan menstrual cup - named the UK's best reusable period cup by The Evening Standard two years running. Asan has helped over 100,000 underserved women and girls worldwide safely attend school and work during periods, and has averted over 200 million plastic pads from landfill. Ira has been awarded the Cartier Women's Initiative Fellowship and the Innovate UK Unlocking Potential Award.
SOCIAL IMPACT INNOVATION
Solving period poverty requires world-class design and a scalable giving model.

ISOBEL PERL
Isobel Perl
Self-funded a waterless skincare brand built around daily rituals that are kind to your skin and the planet.
ISOBEL PERL
Isobel turned her fascination with skincare into a purpose-driven brand, self-funding everything from day one. She creates waterless, planet-friendly formulas designed to feel indulgent but thoughtful – skincare that's about how it makes you feel, not just how it looks. After navigating a forced rebrand in 2026, she came back stronger with a brand that carries her name, her values, and her belief that small daily rituals can bring calm and confidence to busy lives.
TURNING SELF-CARE INTO SOMETHING MEANINGFUL
Isobel proves that building a brand around your values – not trends – creates something that truly lasts.

IZZY OBENG
Foundervine
Empowering underrepresented founders to build tech-enabled businesses through accelerators and training.
FOUNDERVINE
Izzy founded Foundervine to tackle the funding and support gap facing underrepresented entrepreneurs in the UK. Through accelerator programmes and partnerships with major organisations including Lloyds Bank, Barclays and Google, she has helped hundreds of diverse founders launch and grow tech-driven businesses. A passionate advocate for equity in entrepreneurship, Izzy is proving that when you remove barriers and provide the right support, brilliant businesses emerge from every community.
INCLUSIVE INNOVATION
Everyone deserves the chance to build something great - we're here to make that happen.

JADE HILDRETH
Dancing Leopard
Founder of Dancing Leopard, a vibrant fashion brand known for bold prints and feel-good clothing designed to empower women to express themselves.
DANCING LEOPARD
Jade Hildreth launched Dancing Leopard driven by a love of bold prints and a desire to create fashion that makes women feel confident and joyful. Starting from scratch, she built the brand into a recognisable name in UK fashion, known for its colourful designs and inclusive sizing. Her journey proves that staying true to your creative vision can build a loyal following.
TURNING BOLD CREATIVE VISION INTO A BRAND PEOPLE LOVE
Wear what makes you happy - confidence is the best outfit.

JAMELIA DONALDSON
Treasure Tress
Founder of the UK's first subscription box for natural and afro hair, championing inclusivity in beauty.
TREASURE TRESS
Jamelia launched Treasure Tress in 2017 after struggling to find quality products for her natural hair. What started as a subscription box grew into a platform celebrating Black hair culture and connecting women with curated products. Featured in Forbes 30 Under 30, she's made waves in the beauty industry by putting underserved customers first.
INCLUSIVE INNOVATION
When you can't find what you need, create it-and bring others along with you.

JANE PEARCE
Rookwood Operations
Revolutionising phosphate recovery to tackle water pollution and create sustainable fertiliser.
ROOKWOOD OPERATIONS
Jane is CEO of Rookwood Operations, transforming how we handle phosphate in wastewater. Their patented technology removes phosphorus pollution from water treatment works and converts it into sustainable fertiliser, solving two major environmental problems at once. A Women in Innovation award winner, Jane believes in surrounding yourself with great people and seeking advice. She's proof that deep science can drive both environmental impact and commercial success.
TURNING POLLUTION INTO RESOURCE
Build a supportive network, surround yourself with great people and seek advice.
Found a founder you'd like to be like?
They all started with one idea. Module 1 shows you how to turn yours into a real plan. Free, no card needed.

JASMINE SCHEMBRI & JO GOODALL
Luna
A digital wellbeing companion helping teens navigate puberty and health.
LUNA
Jasmine and Jo met during their Oxford MBA and saw that teens were getting health information from TikTok misinformation instead of trusted sources. They built Luna, a digital wellbeing companion providing medically-backed advice on puberty, periods and mental health in a safe, judgement-free space. The platform now has over 100,000 members and partners with schools and NHS trusts to ensure every young person has access to reliable health guidance.
TRUTH-TELLING
Jasmine and Jo are fighting misinformation by giving teens a trusted place to learn.

JAYDE EDWARDS
Let's Be Real Foundation
Creating pathways to education, employment and entrepreneurship for young people aged 16–25.
LET'S BE REAL FOUNDATION
Jayde Edwards is the Founder and CEO of Let's Be Real UK Foundation, creating pathways to opportunities for young people aged 16–25 across the UK. Driven by lived experience, she has supported and mobilised hundreds into education, employment and entrepreneurship. She is also the founder of the YEES Youth Digital Hub, connecting opportunities at scale. Her work has been recognised by Forbes, BBC and ITV, positioning her as a leading voice in youth empowerment.
YOUTH EMPOWERMENT
Create the pathways you wish existed - then open them for everyone.

JAYNE SIBLEY
Sibstar
A debit card and app designed to help people living with dementia manage their money safely.
SIBSTAR
Jayne created Sibstar after seeing her own mother struggle with finances following a dementia diagnosis. She realised there was nothing out there to help families protect their loved ones from financial harm while still letting them keep their independence. Sibstar lets carers set spending limits and get alerts, so people with dementia can still use their own money with dignity.
EMPATHETIC PROBLEM-SOLVING
Independence matters - even when someone needs extra support.

JEN & SUE BLACKWELL
DanceSyndrome
Proving that disability is no barrier to dance leadership.
DANCESYNDROME
When Jen, who has Down's syndrome, couldn't find accessible dance training to pursue her dream of becoming a dance leader, her mum Sue helped her co-create DanceSyndrome in 2009. The multi-award-winning charity now delivers inclusive dance workshops and leadership training across the UK, proving that disability is no barrier to leading and inspiring others. Jen has become one of the UK's only professional dance leaders with Down's syndrome.
INCLUSIVE LEADERSHIP
Jen and Sue prove that the best solutions come from those who understand the problem.

JEN FENNER
DefProc Engineering
Award-winning Liverpool startup turning innovative ideas into marketable tech products.
DEFPROC ENGINEERING
Jen co-founded DefProc Engineering in Liverpool to bridge the gap between great ideas and real products. The company specialises in innovation project management, helping clients develop connected devices, IoT solutions and hardware prototypes from concept to market. Recognised in The Manufacturer Top 100, Jen leads a team that has delivered projects across healthcare, transport and smart cities. She is passionate about making British manufacturing more innovative and accessible.
INNOVATION PROJECT LEADERSHIP
There's often a gap between knowledge and product development - we help people cross it.

JEN LOTHIAN
DataWollet
Former British Army captain building the UK's first full-spectrum open finance platform.
DATAWOLLET
Before she ever wrote a line of code, Jen Lothian was a British Army captain serving in Afghanistan. She then worked in big finance at Bank of America and Octopus before spotting a massive gap - there was no simple way to access all your financial data in one place. So she built DataWollet, the UK's first open finance platform that pulls everything together through a single gateway. She raised £1.3 million from female angel investors, proving that backing women-led startups is a seriously smart move.
RESILIENCE & REINVENTION
The discipline you build in the toughest environments is the foundation for building something extraordinary.

JENNI PETTICAN
Chronically Jenni
Turned a chronic illness diagnosis into a platform championing disability awareness, inclusive fashion and Disabled Joy.
CHRONICALLY JENNI
After being diagnosed with multiple chronic illnesses, Jenni launched Chronically Jenni in 2017 to share the hacks, humour and honesty missing from disability conversations. What started as social media posts grew into a content creation, public speaking and modelling career. She now runs a disabled-owned business directory, models professionally in her wheelchair, and educates millions on accessibility - proving that visibility changes everything.
TURNING LIVED EXPERIENCE INTO EDUCATION AND EMPOWERMENT
Disability only becomes a limitation when the world refuses to adapt.

JENNIFER BAILEY
Calla Shoes
Designing beautiful shoes for women with wide feet, bunions, and other fit issues - proving style and comfort can coexist.
CALLA SHOES
Jennifer struggled for years to find stylish shoes that actually fitted her bunions. Rather than settling for frumpy medical options, she designed her own range. Calla Shoes creates gorgeous heels, flats and boots using unique lasts shaped specifically for wider feet and common foot conditions like bunions and hammertoes. The brand has built a devoted community of women who finally feel confident and stylish without sacrificing comfort or foot health.
PROBLEM-SOLVING DESIGNER
Every woman deserves to feel amazing in her shoes - no matter what shape her feet are.

JESS HUNT & JENNA MEEK
REFY Beauty
Co-founders of the viral beauty brand redefining brows and minimalist beauty worldwide.
REFY BEAUTY
Jess Hunt and Jenna Meek co-founded REFY Beauty in 2020, starting with their iconic Brow Sculpt. Combining Jess's social media influence with Jenna's beauty expertise, they built a brand championing effortless, minimal beauty. Now stocked in Selfridges, Space NK, and Sephora worldwide, REFY has become one of the fastest-growing beauty brands in the UK.
MINIMALIST VISION
We wanted to create products that enhance what you already have, not cover it up.

JESS RATTY
Halo Global
Bold communications agency working with leaders in tech, AI, deep space and social transformation.
HALO GLOBAL
Jess founded Halo Global, a creative, future-focused communications agency working with leaders in technology, AI, deep space, fashion tech and social transformation globally. A named BBC Expert Woman and LinkedIn Story of Success, she honed her trade over a decade at The Eden Project and was a key player in building Crowdfunder, the UK's largest rewards-based platform. Jess is passionate about how technology can empower people and protect the planet.
STORYTELLING WITH PURPOSE
Through human connection and strong relationships, we can change the world.

JO BIRD
Just Jo Bird
Award-winning creative director turned freelance brand consultant, helping businesses build bold, authentic brands.
JUST JO BIRD
Jo Bird spent over a decade as a creative leader at major brands including Gymshark and Lounge Underwear, where she served as Head of Creative. After being made redundant, she took the leap into self-employment and exceeded her previous salary within three months. A TEDx speaker, Cannes Future Lions judge and two-time bestselling author, Jo built her audience organically on LinkedIn and now helps founders craft brands that feel real.
CREATIVE DIRECTION
Intuition and gut feeling are the most powerful sources of information we've been blessed with.

JO TUTCHENER-SHARP
Scamp & Dude
Fashion brand spreading happiness with its signature lightning bolt and superhero prints.
SCAMP & DUDE
Jo founded Scamp & Dude after surviving a brain haemorrhage, determined to spread joy and comfort through fashion. The brand's signature Super Scarves are designed to provide a hug when life gets tough, with thousands donated to people in hospital through their Superpower Initiative. From lightning bolt prints to leopard spots, the brand has grown into a multi-million pound business proving that fashion with purpose and heart can thrive commercially.
JOY-SPREADING
Jo turned her second chance at life into a brand that brings happiness to thousands.
Which of these could be you?
Module 1 walks you through your own idea - the customer, the price, the pitch. Free, about 20 minutes, no card needed.

JOANNA HUGHES MBE
City Century
Pioneering solicitor apprenticeships so aspiring lawyers can train at top firms without the burden of student debt.
CITY CENTURY
After 25 years in law, Joanna co-founded City Century to open up the legal profession. She works with over 50 international law firms to create degree apprenticeship routes into law, including a Law Degree and all professional qualifications needed to qualify as a solicitor – removing the need for expensive university degrees. Her work has driven a 240% increase in firms adopting apprenticeship schemes. Joanna was awarded an MBE for services to Education and Skills.
BREAKING DOWN BARRIERS TO THE LEGAL PROFESSION
Joanna proves that you don't need a traditional university path to build a brilliant career – and she's changing the system to make sure of it.

JOANNA JENSEN
Childs Farm
Mum who created the UK's No.1 children's skincare brand after struggling to find gentle products for her daughter.
CHILDS FARM
Joanna founded Childs Farm in 2010 after her daughter suffered from dry, sensitive skin. Starting from her kitchen, she created natural, dermatologist-approved products that are now stocked in major retailers. The brand became the UK's fastest-growing children's toiletry range and was acquired by PZ Cussons for £38.6 million in 2022, making it one of the UK's biggest skincare exits.
PROBLEM-SOLVING PARENT
The best businesses often start with solving a problem you've experienced yourself.

JOANNE LAMBELL
Beards & Daisies
Founder of Beards & Daisies - the UK's largest collection of indoor houseplants, delivered next day from a female-founded, family-run nursery.
BEARDS & DAISIES
Joanne Lambell's love of houseplants began in 2001 when she carried a 6ft Monstera home on the bus from a Swedish furniture store and decided there had to be a better way to buy plants. That passion grew into Beards & Daisies, founded in 2015 and now home to the UK's largest collection of indoor houseplants, with next-day delivery direct from the nursery. Female-founded and family-run, the business has earned the trust of more than 650,000 plant parents over more than a decade, packaging every plant in-house and treating each one with fanatical care.
PASSION-POWERED GROWTH
If you love something enough, you can build a business that brings that joy to thousands of people.

JODIE HILL
Thrive Law
Founded a pioneering employment law firm dedicated to improving workplace mental health and wellbeing.
THRIVE LAW
Jodie founded Thrive Law after experiencing workplace burnout first-hand as a young solicitor. She built a law firm specialising in employment law with a deep focus on mental health, neurodiversity, and psychologically safe workplaces. A TEDx speaker and published author, Jodie is widely recognised as a leading voice in the future of inclusive, human-centred work.
WORKPLACE WELLBEING
Mental health at work isn't just right - it's the future of business.

JORDAN BROMPTON
myenergi
Co-founder of myenergi, the UK's leading manufacturer of green energy technology including the bestselling zappi EV charger.
MYENERGI
Jordan co-founded myenergi in 2016 to make renewable energy accessible to everyone. From a small unit in Lincolnshire, she helped grow the company into a global green tech business employing over 350 people. Their zappi charger became the UK's bestselling home EV charger. Jordan champions more women in STEM and sustainability.
MAKING GREEN ENERGY MAINSTREAM AND ACCESSIBLE
If you believe in something enough, you'll find a way to make it happen.

JOSEPHINE PHILIPS
SOJO
The Deliveroo for clothing repairs and alterations.
SOJO
Josephine founded SOJO to make sustainable fashion effortless by connecting customers with local tailors for clothing repairs and alterations through a simple app. Collections and deliveries are made by bike, making it as convenient as ordering food delivery. Since launching, SOJO has saved thousands of garments from landfill by extending their lifespan. Josephine is tackling fast fashion's waste problem one repair at a time, proving the circular economy can be genuinely convenient.
CIRCULAR FASHION
Josephine is making clothing repair as easy as ordering takeaway.

JOYEETA DAS
Samudra Oceans
The deep tech entrepreneur scaling seaweed farming with AI and robotics.
SAMUDRA OCEANS
Joyeeta co-founded Samudra Oceans after meeting her partner Alex at Cambridge, where they realised seaweed farming could be a powerful climate solution. They built an ocean intelligence platform using AI and robotics to help farmers grow seaweed at scale. Joyeeta is on a mission to prove the ocean holds answers to our biggest environmental challenges.
OCEAN INTELLIGENCE
What if the key to reversing climate change wasn't just on land but in the ocean?

JULIE CHEN
Cheeky Panda
Sustainable bamboo tissue products protecting forests and wildlife.
CHEEKY PANDA
Julie co-founded Cheeky Panda to prove everyday products can be sustainable without sacrificing quality. Their bamboo tissues, toilet rolls, and wipes are now stocked in major retailers across the UK, saving trees while performing brilliantly. As a certified B Corp, the brand has shown that eco-friendly products can compete with the biggest names and win loyal customers.
SUSTAINABLE SCALE
Julie proves that everyday products can save the planet one purchase at a time.

JULIE DEANE OBE
The Cambridge Satchel Company
Launched a global accessories brand from her kitchen table with just £600.
THE CAMBRIDGE SATCHEL COMPANY
Julie launched The Cambridge Satchel Company in 2008 with just £600 from her kitchen table, aiming to fund her children's education. Through clever digital marketing and a focus on quality, the brand grew into a global success with a £10 million turnover and high-profile collaborations. When copycat products appeared, she fought to protect her brand through trade mark strategy. Julie was awarded an OBE for services to business.
RESOURCEFUL GRIT
Start with what you have. You don't need permission to begin.

JULIET DAVENPORT
Good Energy
Proved that renewable energy could power a profitable business – and earned an OBE doing it.
GOOD ENERGY
Juliet founded Good Energy in 1999 when renewables were dismissed as idealistic. She built Britain's first 100% renewable electricity supplier, growing it to serve over 250,000 homes and businesses. Awarded an OBE for services to renewables, she pioneered community energy projects and proved that a business built on environmental values could thrive commercially. Juliet is now a champion for women in clean energy leadership.
GREEN PIONEERING
We started Good Energy to prove that renewable energy could work. Twenty years later, it's the future.

KAMEESE DAVIS
Nylah's Naturals
Founder of Nylah's Naturals - science-backed haircare for textured hair, created from a kitchen and scaled into a 7-figure brand.
NYLAH'S NATURALS
Kameese Davis started Nylah's Naturals from her own kitchen, making hair restoration products after struggling to find science-backed solutions for afro and textured hair. What began as a personal mission grew into a 7-figure beauty brand stocked in major retailers including Boots and Superdrug. She appeared on Dragons' Den in 2021 and walked away from an offer because she believed her vision was worth more - a decision that paid off when she won £150,000 in TV advertising through the Channel 4 and Lloyds Bank Black in Business initiative. Today Nylah's Naturals is a purpose-led brand proving that products built for under-served communities can become mainstream successes.
PURPOSE-LED PERSISTENCE
Back yourself. If you believe in your vision, don't let one room full of doubts change your path.

KAMIQUA LAKE
COLDR
Founder of an award-winning strategy, comms and social impact consultancy helping brands grow through purposeful inclusion.
COLDR
Kamiqua founded COLDR in 2020 – an ambitious, award-winning consultancy built around a diverse team of strategic storytellers. They help brands grow through purposeful inclusion of new, emerging and underrepresented audiences. COLDR gets under the skin of how different people live, love, work and play to breathe authenticity and cultural fluency into communications strategies, earn attention, create hype and drive real impact.
CULTURAL CONNECTOR
Great PR is about telling stories that actually matter.
Found a founder you'd like to be like?
They all started with one idea. Module 1 shows you how to turn yours into a real plan. Free, no card needed.

KAREN ROBINSON
Three Robins
Mum of three who created Scotland's first fortified oat drink brand for families.
THREE ROBINS
Karen Robinson is a Scottish entrepreneur who founded Three Robins after her middle son developed a lactose intolerance. Unable to find a plant-based milk that met her family's nutritional needs, she created her own fortified oat drinks packed with vitamins and minerals. Named after her three sons - the original 'three robins' - the brand has grown from a kitchen idea into a nationally recognised product stocked across the UK, winning Rising Star recognition in 2024.
PROBLEM-SOLVING PARENTHOOD
Sometimes the best business ideas come from solving a problem in your own kitchen.

KARISHMA VIJAY
KishKin Skin
Winner of BBC's The Apprentice 2026 - secured Lord Sugar's £250,000 investment for her skincare brand KishKin.
KISHKIN SKIN
Karishma is the 29-year-old founder of KishKin, the skincare brand she launched after discovering a routine that cleared her own acne. Based in Ashford, Surrey, she's the first businesswoman in a family of businessmen - self-funding KishKin from scratch to simplify the trend-driven beauty cycle. In 2026 she won BBC's The Apprentice, securing Lord Sugar's £250,000 investment to scale KishKin globally and build a legacy for her family.
FEARLESS SELF-BELIEF
I dream fearlessly and run towards what I want - I was born to do something big.

KATE ATTLEE
Sabzi
A multi-award winning Cornish deli bringing vibrant, seasonal Middle Eastern food to the coast.
SABZI
Kate founded Sabzi in Truro after identifying a gap in the market for fresh, vibrant Middle Eastern-inspired food. A former MasterChef quarter-finalist, she combined her Iranian heritage with local Cornish ingredients. Sabzi has since grown into multiple locations, winning awards for its sustainable approach and high-quality takeaways that prove fast food can be incredibly nutritious and flavourful.
FLAVOR INNOVATION
Food should be a celebration of your heritage and your home, wherever they may be.

KATE HEATH
Gaia Learning
Live online education for students who struggle to access mainstream school due to anxiety or additional needs.
GAIA LEARNING
Kate founded Gaia Learning after her own family's struggles with the additional needs system showed her how many gaps existed. Gaia provides live online lessons from qualified teachers who understand neurodiversity and school anxiety, working with schools and local authorities to help students get back into learning. Kate also co-founded Bloom, a platform that tracks how students are doing in real time.
INCLUSIVE EDUCATION
The education system wasn't built for every learner - so we're building something that is.

KATE HORNE & LOUISE NICHOLSON
Craft & Crumb
A Northern Irish baking kit company delivering everything you need to bake showstopping treats at home.
CRAFT & CRUMB
Kate and Louise launched Craft & Crumb after bonding over a love of baking and a frustration with complicated recipes. They created beautifully packaged baking kits with pre-measured ingredients, clear instructions and all the decorations included. What started as a side project grew into a thriving business stocked in major retailers, proving that a simple, joyful idea executed brilliantly can scale fast.
MAKING BAKING ACCESSIBLE
We wanted to take the stress out of baking and put the fun back in.

KATE PATTISON
Learn Happy
Helping primary-aged children thrive through joyful, small-group support that prioritises emotional fitness in schools and after-school hubs.
LEARN HAPPY
Kate founded Learn Happy, an educational and wellbeing club in Hertfordshire that helps primary-age children build confidence. They also work directly with schools. She runs the Game Changers Collective too, bringing together progressive educators who believe the education system needs a shake-up. Through both ventures, Kate connects teachers and families who are passionate about helping children thrive.
COMMUNITY BUILDING
The system won't change itself - but together, we can change the system.

KATE PRINCE
Ancient + Brave
Founder of a pioneering collagen and wellness brand blending ancient nutrition with modern science.
ANCIENT + BRAVE
Kate founded Ancient + Brave to bridge ancestral health wisdom with modern nutritional science. Their collagen supplements and functional coffees gained a cult following and are now stocked in Selfridges and Planet Organic. The brand leads the UK's clean supplement movement, proving that wellness products rooted in nature and backed by science have serious staying power.
WELLNESS PIONEER
True beauty and health start from within - we just need to give the body what it truly needs.

KATIE ARNOLD
Club Peppermint
Former freelance social media manager building Club Peppermint, a luxury 80s-inspired British fashion brand - and sharing every step with her 130,000+ LinkedIn followers.
CLUB PEPPERMINT
Katie founded Club Peppermint in London in 2023 after years working as a freelance social media manager. Instead of keeping the journey behind closed doors, she built the brand in public - sharing the wins, the mistakes and the money side of starting a fashion label with a LinkedIn community that has grown to more than 130,000 followers. Club Peppermint creates heavyweight, 80s-inspired unisex basics, knitwear and outerwear, all made in Portugal, and the brand earned a spot on the FEBE Growth 100 watch list of the UK's fastest-growing founder-led businesses.
BUILDING IN PUBLIC
Share the journey honestly and the right people will come along for the ride.

KATIE NECK
Sustained Futures
Closing the future skills gap at the intersection of AI and sustainability.
SUSTAINED FUTURES
Katie founded Sustained Futures in 2023 to close the 'future skills' gap sitting at the intersection of AI and sustainability - helping organisations quantify, upskill and certify the capabilities their people actually need. She brings six seasons at McLaren F1 (first in AI partnerships, then building its first sustainability function) and decarbonisation work at Capgemini Invent. She was named a 2024 Barclays Outstanding Entrepreneur and Sustained Futures is an official 2026 Earthshot Prize nominee.
FUTURE SKILLS STRATEGIST
Stop guessing which skills your people need - start quantifying them.

KATY COTTAM
Luna Daily
Founder of Luna Daily - the body-positive intimate skincare brand stocked in Sephora, Boots and Selfridges, breaking taboos around women's bodies.
LUNA DAILY
After struggling to find skincare designed for the whole body - including intimate areas - Katy Cottam launched Luna Daily in 2020 to fill the gap. With a background in beauty product development, she built a science-led, dermatologically tested range that's now sold in Sephora, Boots, Selfridges and Space NK across the UK, US and Europe. Luna Daily has become a movement, breaking taboos and giving women the language and products to look after every part of themselves.
TABOO-BREAKING INNOVATION
Every part of you deserves care - no shame, no silence, no compromise.

KATY COWAN
Creative Boom
An online magazine celebrating and supporting the creative industries with news, inspiration and resources.
CREATIVE BOOM
Katy started Creative Boom as a side project while working as a freelance journalist. She wanted to create a space where creative people could find real inspiration and practical advice. Over time it grew into one of the most-read creative industry publications in the UK, covering everything from graphic design to photography, and giving a platform to emerging talent.
CHAMPIONING CREATIVES
Creativity thrives when people feel seen and supported.

KERRY BILSON
Letterbox Love
Started a bracelet business with £250 on her lounge floor - now stocked in over 500 stores including Clintons.
LETTERBOX LOVE
Kerry was a Virgin Atlantic cabin crew member when the pandemic hit. She spent £250 to start making bracelets with personalised poems on her lounge floor, wanting to create affordable keepsakes people could post to loved ones. Letterbox Love has since sold over half a million bracelets, turned over £1 million, and is stocked in over 500 stores worldwide, all without outside investors.
SENTIMENTAL STORYTELLING
I just wanted a way to send something that really meant something - affordable and a keepsake.
Which of these could be you?
Module 1 walks you through your own idea - the customer, the price, the pitch. Free, about 20 minutes, no card needed.

KHALIA & COURTNEY ISMAIN
Jamii
Sisters who created the UK's first discount card and marketplace celebrating Black-owned businesses.
JAMII
Khalia launched Jamii at just 22, creating the UK's first discount card for Black British brands. Her sister Courtney joined as co-founder, bringing content and e-commerce expertise to help grow the platform. Together they built a thriving marketplace and community that champions Black-owned businesses across beauty, fashion, food and lifestyle. Featured in Forbes, Buzzfeed and the BBC, the sisters have partnered with major organisations and helped thousands of customers discover and support incredible independent brands.
COMMUNITY BUILDING
When you support a Black-owned business, you're voting for the growth of founders and their communities.

KIM INNES
Humble Crumble
The world's first crumble bakery, started at a market stall aged 23 with no formal training.
HUMBLE CRUMBLE
Kim started Humble Crumble at a farmers' market in 2018 aged 23, with no formal training. She spent two years running stalls alone before landing Spitalfields Market, which went into lockdown three days later. Her pumpkin crumble went viral on TikTok, turning everything around. Now with a team of over 50 and bakeries in Borough Market and Camden, she sells around 1,500 crumbles a day.
COMFORT INNOVATION
Kim proves that focusing on one thing and doing it perfectly creates magic.

KIRA MATTHEWS
Pitch School
Founder of Pitch School - teaching entrepreneurs how to pitch with confidence, win investment and land media coverage.
PITCH SCHOOL
Kira Matthews is a pitch coach, speaker and founder of Pitch School, where she helps entrepreneurs craft pitches that win funding, partnerships and press. A former TV producer turned communications expert, Kira has worked with hundreds of founders to sharpen their story, build confidence on stage and turn nerves into power. She champions underrepresented founders and is on a mission to make sure great ideas get heard - no matter who's behind them.
STORY-POWERED CONFIDENCE
Your pitch isn't about being perfect - it's about being unforgettable.

KIRSTY HENSHAW
Kirsty's
Founded Kirsty's, a free-from food brand creating delicious, allergy-friendly ready meals after developing recipes for her son who had multiple food allergies.
KIRSTY'S
Kirsty started her food business as a teenager after her young son was diagnosed with multiple food allergies and she couldn't find meals he could safely eat. She appeared on Dragons' Den at just 25 and secured investment from Peter Jones and Duncan Bannatyne. She built Kirsty's into one of the UK's leading free-from food brands, stocking allergy-friendly ready meals in major supermarkets and proving inclusive food can taste brilliant.
TURNING CHALLENGES INTO PRODUCTS
Sometimes the biggest opportunities come from the problems closest to home.

LARA SCARFE
XRAI Glass
Turning speech into real-time subtitles on smart glasses.
XRAI GLASS
With a background at Google, Slack, LinkedIn and Microsoft, Lara co-founded XRAI Glass with her husband Dan after seeing how his deaf grandfather struggled in conversations. Their award-winning app converts speech into real-time subtitles on augmented reality smart glasses, transforming how deaf and hard-of-hearing people engage with the world. The technology has been recognised globally for making everyday conversations accessible.
ACCESSIBLE TECH
Lara is helping the deaf community see conversations in real-time.

LAURA HARNETT
Seep
Making sustainable cleaning products the easy choice for every home.
SEEP
Laura left her corporate career after discovering that most kitchen sponges are made from plastic that sheds harmful microplastics into waterways. She founded Seep to create effective, plastic-free cleaning products that people actually want to use. Starting from her kitchen table, she built the brand into a certified B Corp now stocked in Waitrose, Ocado and independent stores. Seep proves that simple product swaps can drive meaningful environmental change.
SUSTAINABLE SIMPLICITY
Small swaps make a big difference. We make those swaps easy.

LAURA POMFRET & HOLLY HOLLAND
Financielle
Sisters and co-founders of Financielle, a budgeting app on a mission to close the gender wealth gap by helping women take control of their money.
FINANCIELLE
Former lawyer Laura Pomfret teamed up with her sister Holly Holland to launch Financielle after seeing how many women lacked confidence around money. Their app combines budgeting tools with financial education, helping users build savings habits and tackle debt. Named in the Startups 100, Financielle is changing the conversation around women and wealth.
MAKING MONEY MANAGEMENT EMPOWERING, NOT INTIMIDATING
Financial confidence changes everything - it gives women choices.

LAURA SALISBURY
KnitRegen
Building wearable tech that helps stroke survivors regain movement through smart textiles.
KNITREGEN
Laura founded KnitRegen after researching how textiles can help the body heal. Her company developed a patented wearable device called the PowerBead that uses smart fabric to stimulate muscles and help people recover movement after a stroke. It works alongside daily life - no bulky equipment needed.
SCIENCE MEETS STYLE
Recovery shouldn't feel like a chore - wearable tech can make it part of everyday life.

LAUREN O'DONNELL
Oatsu
Reinventing overnight oats with indulgent, healthy flavours.
OATSU
Lauren created Oatsu to bring excitement to healthy breakfasts, developing unique flavour combinations that make overnight oats genuinely delicious. From her kitchen experiments to supermarket shelves, she's proved that nutritious food can be something to look forward to. Each pot is ready to eat with no prep needed, packed with protein and plant-based goodness. The brand continues to grow with loyal fans who love convenient, healthy mornings.
FLAVOUR CREATIVITY
Lauren proves that healthy eating becomes easy when it tastes incredible.

LEA TURNER
The Holt
Empowering entrepreneurs through community, coaching and content.
THE HOLT
Lea built The Holt after becoming one of LinkedIn's most followed voices on entrepreneurship and personal branding. A single mum who started from scratch, she turned her no-nonsense content into a thriving membership community helping business owners grow their revenue and online presence. Her authentic, honest approach has attracted thousands of members who value real, practical advice over polished corporate speak. Lea proves that building in public creates genuine trust.
AUTHENTIC AUTHORITY
Lea proves that building in public and sharing honestly creates genuine community.

LEANNE MASKELL
ADHD Works
Helping people with ADHD thrive at work through coaching, training and resources.
ADHD WORKS
Leanne founded ADHD Works after being diagnosed with ADHD herself and realising how little support existed in the workplace. She turned her personal experience into a business that helps both individuals and employers understand ADHD. Through coaching, workshops and her bestselling book, Leanne has become one of the UK's leading voices on neurodiversity at work, proving that thinking differently is a superpower.
TURNING LIVED EXPERIENCE INTO CHANGE
ADHD isn't a weakness - it's a different way of thinking that the world needs.

LEMON FULLER
Lemonade Dolls
Empowering women through bold lingerie celebrating every body.
LEMONADE DOLLS
After years performing as a singer and dancer in Los Angeles, Lemon returned to London and launched Lemonade Dolls as an Instagram community to help women feel confident and empowered. It evolved into one of the UK's most inclusive lingerie brands, celebrating curves, scars and real bodies with bold, vibrant designs. The range includes a gender-affirming collection, proving that lingerie can be a force for self-love and radical body acceptance.
BODY CONFIDENCE
Every woman deserves to feel incredible in what she wears.
Found a founder you'd like to be like?
They all started with one idea. Module 1 shows you how to turn yours into a real plan. Free, no card needed.

LISA SHEPHERD & SASKIA ROSKAM
The Biskery
Hand-made biscuits baked with kindness, craft and a family-first business model.
THE BISKERY
Lisa and Saskia built The Biskery from a kitchen table, creating a wide range of hand-made biscuits, from intricately iced designs to fondant and jam-filled varieties, for clients including Meta, BBC and Fendi. What sets them apart is their flexible, school-hours-friendly approach to work, which naturally attracts mothers looking to balance career and family life, showing that a family-first business model can truly scale. Their biscuits are enjoyed across the UK, and the brand has grown into a six-figure business built on kindness, craft and flexibility.
EMPATHETIC LEADERSHIP
Lisa and Saskia prove you can build a powerhouse brand while putting family first.

LOTTIE UNWIN
Up World / Brand Hackers / Up Talent
Built three companies helping marketers grow, brands scale, and start-ups find brilliant talent.
UP WORLD / BRAND HACKERS / UP TALENT
Lottie built Up World, a community of over 1,100 start-up marketers who support each other through weekly huddles, mentor matching and courses. Up Talent connects start-ups with top marketing leaders, helping them build teams from scratch or strengthen existing ones. Brand Hackers provides part-time marketing teams for ambitious brands, using their Progress Loops process to get results faster than an agency or small in-house team could.
PURPOSE-DRIVEN VENTURES
One idea doesn't have to stay one business - let your curiosity lead you to build something bigger.

LOTTIE WHYTE
MyoMaster
Revolutionising sports recovery with innovative saunas, ice baths, massage guns and compression tech.
MYOMASTER
Co-founded with her husband, pro-rugby player Joe Gray. Their first prototype was a drill and stool leg! They secured a deal from Gary Neville and Sara Davies on Dragon's Den and have since expanded from massage guns into saunas, ice baths and compression boots. Now MyoMaster products are used by Premier League teams and Olympic athletes around the world, with over 10,000 five-star reviews.
SCRAPPY INNOVATION
Lottie built a global brand from a drill and a stool leg-proof that you just need to start.

LOUISA KIWANA OLAFUYI
Kunda Kids
Co-founded a children's media company celebrating African culture through books and animation.
KUNDA KIDS
Louisa co-founded Kunda Kids with her husband Oladele to create diverse, inclusive children's content that celebrates African culture and global citizenship. Their preschool animation Kunda and Friends has reached families worldwide. With Ugandan roots and raised in the UK, Louisa was named in Africa's Business Heroes Top 20 in 2025, proving that representation in children's media matters.
CULTURAL STORYTELLING
Every child deserves to see themselves reflected in the stories they read and the characters they love.

LOUISE HILL
GoHenry
Co-founder of the pocket-money app helping kids learn to manage money smartly.
GOHENRY
Louise co-founded GoHenry after realising there was no simple way to teach her own children about money in a cashless world. The app gives kids a prepaid debit card and parents the tools to set tasks, allowances and spending controls. It grew to over two million members and was acquired by Acorns in 2023, proving the demand for financial education that starts young.
POCKET MONEY INTO LIFE SKILLS
The best time to learn about money is before you have to manage it on your own.

LUCIE MACLEOD
Hair Syrup
Created viral pre-wash hair oils in her uni kitchen aged 21, now stocked nationwide.
HAIR SYRUP
Aged 21, Lucie started making pre-wash hair treatments after years of bleaching left her locks damaged. She mixed oils in her student kitchen and the results were incredible. During lockdown she posted a tutorial on TikTok with under five followers and it got over 500,000 views. People begged her to sell the product, and Hair Syrup was born. Now stocked in Boots and ASOS.
VIRAL AUTHENTICITY
Lucie proves that the best products often start by solving your own problems.

LUCY CLELAND
Country & Townhouse
A luxury lifestyle magazine celebrating the best of British country and city living.
COUNTRY & TOWNHOUSE
Lucy launched Country & Townhouse as a digital-first luxury lifestyle magazine bridging the gap between country and city living. As a journalist and editor, she spotted that no one was speaking to modern women who love both worlds. She built a media brand covering style, travel, interiors and culture with a fresh, accessible voice that has attracted a loyal and growing audience.
EDITORIAL VISION
The best stories come from understanding the lives people actually want to live.

LUCY HALL
SocialDay, Digital Women & AIday
Built two massive online communities and a events brand – bringing together thousands of people who work in social media, marketing and AI across the UK.
SOCIALDAY, DIGITAL WOMEN & AIDAY
Lucy noticed something missing – there was no real community for people who worked in social media. So she created SocialDay, a huge conference and online platform where marketers could learn and connect. Then she launched Digital Women to help women build careers in digital. Now she's added AIday too, helping people figure out how to use AI in their work. She's been on BBC Radio, Sky TV and in The Telegraph, and works with brands like Adobe and Canva.
BUILDING COMMUNITIES THAT BRING AN ENTIRE INDUSTRY TOGETHER
Lucy shows that when you build for a community you genuinely care about, the business follows.

LUCY HUGHES
MarinaTex
Inventor of MarinaTex, a biodegradable plastic alternative made from fish waste, winning the James Dyson Award.
MARINATEX
Lucy invented MarinaTex as a university student, creating a compostable alternative to single-use plastic using fish waste and red algae. Her innovation won the international James Dyson Award and has been recognised globally as a breakthrough in sustainable materials. Lucy is proving that the answer to our plastic problem might already exist in what we throw away.
WASTE-TO-VALUE THINKING
The answer to our plastic problem might already exist - in what we throw away.

LUCY HUTCHINGS & KATE COTTERILL
She Grows Veg
Friends who turned a love of heirloom growing into a seed company making unusual varieties accessible across the UK.
SHE GROWS VEG
Lucy spent years sharing her heirloom growing journey on Instagram when a chat with her friend Kate sparked an idea - the thing holding people back from growing their own food was not knowing where to start. They joined forces to create She Grows Veg, a seed company dedicated to making unusual and beautiful heirloom varieties accessible to growers across the UK. Today they offer over 250 carefully sourced seed varieties from around the world.
COMMUNITY GROWING
A shared passion and a simple idea can blossom into something helping thousands grow their own food.

LUCY MENGHINI
Six Stories
Turned a spare-room hobby into a £10m bridal brand and one of the UK's fastest growing businesses.
SIX STORIES
Lucy started making bridal accessories in her spare room in 2019 after learning on YouTube how to craft hair vines for her own wedding. A former marketing director, she spotted a gap and began selling on Etsy, getting an instant response from brides. Six Stories has since grown into an internationally recognised brand, hitting £10 million in sales and earning a place on The Sunday Times 100 fastest-growing private businesses list two years running.
ARTISAN CRAFT
It has always been about the bride first rather than about what my ambition is.

MAAHIKA SINGH
Empower Sounds Media
A youth-led media company amplifying underrepresented voices through podcasts, events and creative content.
EMPOWER SOUNDS MEDIA
Maahika started Empower Sounds Media as a teenager, determined to give young people a platform to share stories that mainstream media overlooked. What began as a small podcast grew into a full creative media company producing events, content and campaigns. Maahika has built a community of young creators and changemakers, proving that age is no barrier to making a real impact in the media industry.
AMPLIFYING UNHEARD VOICES
If you can't find a seat at the table, build your own - and invite everyone.
Which of these could be you?
Module 1 walks you through your own idea - the customer, the price, the pitch. Free, about 20 minutes, no card needed.

MARIAM AHMED
Menza
Y Combinator-backed founder building an AI-powered data analyst for consumer brands.
MENZA
Mariam founded Menza in 2023 to help consumer brands see what they need to know, when they need to know it. Her AI platform monitors business data around the clock and delivers actionable insights automatically, replacing hours of manual analysis. Backed by Y Combinator - one of the world's most prestigious startup accelerators - she is making data-driven decision-making accessible to brands of every size, not just those with big analytics teams.
MAKING COMPLEX DATA SIMPLE AND ACTIONABLE
Every brand deserves a data analyst that never sleeps.

MARISA POSTER
PerfectTed
Co-founded Europe's leading matcha brand just 45 days after moving to the UK – now stocked in Tesco, Sainsbury's and major café chains nationwide.
PERFECTTED
Marisa grew up in New York and discovered matcha at university when coffee was making her anxiety worse. When she moved to the UK in 2020, she couldn't find good matcha anywhere – so she launched PerfectTed with her husband and brother-in-law within 45 days. What started as kitchen experiments is now Europe's biggest matcha brand, sold in supermarkets and cafés across the country.
TURNING A PERSONAL HEALTH NEED INTO A CATEGORY-DEFINING BRAND
Marisa proves that when you solve your own problem, you often solve it for millions of others too.

MARTHA KEITH
Martha Brook
Quit a senior healthcare role to build an award-winning personalised stationery brand now loved by customers worldwide.
MARTHA BROOK
In 2013, Martha left a senior role in healthcare to launch Martha Brook, a personalised stationery company. She grew it from scratch into a feel-good global brand, winning Great Britain's Consumer Goods Businesswoman of the Year in 2023. A passionate champion of small businesses and the creative industries, she set up Business Secrets Club in 2024 to help other entrepreneurs, quickly building a community of over 100,000 business owners. She also speaks at events, writes about entrepreneurship, and advises businesses at every stage of growth.
BRAND BUILDING
I quit a senior role to follow my passion - and built a global brand from it.

MARTHA LANE FOX
Lastminute.com
Dot-com pioneer who built a £577m travel business and became a Baroness.
LASTMINUTE.COM
Martha co-founded Lastminute.com in 1998 when most people barely used the internet. She built one of the UK's first major online travel businesses, eventually selling it for £577 million. After a serious car accident, she channelled her recovery into public service, becoming the UK's Digital Champion and a Baroness in the House of Lords.
DIGITAL PIONEERING
The internet is too important to be left to men.

MAYA RAICHOORA
Remap
Founder of Remap mental fitness and Nike's first mental fitness trainer, helping people think, feel and perform like the top 1%.
REMAP
Maya Raichoora is on a mission to build the Nike of mental fitness. She founded Remap after using visualisation to overcome Ulcerative Colitis as a teenager, turning a personal health challenge into a growing business. She became Nike's first mental fitness trainer, works with elite athletes and leaders, and has delivered TEDx talks on the power of the mind. Through coaching, immersive events and her book VISUALISE, she helps people retrain their thoughts so they can perform at their best.
TURNING MINDSET INTO A MOVEMENT
Your mind is like a puppy - if you don't train it, it will run the house.

MELISSA SNOVER
Rem3dy Health, Nourish3d & Script3d
Award-winning entrepreneur pioneering personalised 3D-printed vitamins, now in Boots and Holland & Barrett.
REM3DY HEALTH, NOURISH3D & SCRIPT3D
Melissa started her first company aged 23. The idea for Nourished came in 2018 when she dropped vitamin pills at airport security and thought there had to be a better way. Plant-based since her teens, she created 3D-printed personalised vitamin stacks tailored to each person's needs. Nourished is now stocked in Boots and over 500 Holland & Barrett stores nationwide.
INNOVATION PIONEER
Why take seven pills when you can have one stack made just for you?

MILLIE FLEMINGTON-CLARE
Human Beauty
Redefining beauty standards with a brand that celebrates real skin and self-acceptance.
HUMAN BEAUTY
Millie launched Human Beauty to challenge unrealistic beauty standards, creating skincare and makeup that celebrates real skin. Her brand focuses on inclusivity and transparency, championing the idea that beauty should make you feel more like yourself, not less. Through honest content and community-driven products, she's building a movement around self-acceptance.
RADICAL HONESTY
Beauty should help you feel more like yourself, not less.

MILLIE HAYWOOD
Mentally Unstitched
Founder of a neurodivergent-friendly clothing brand built from her own experiences of anxiety, sensory overwhelm and autism.
MENTALLY UNSTITCHED
Millie Haywood is the founder of Mentally Unstitched, a UK clothing brand created from her own journey navigating anxiety, sensory overwhelm and autism. After spending years not knowing she was autistic, she designed clothes that prioritise comfort, mental wellbeing and self-expression - including sensory-friendly hoodies and soft, seam-conscious pieces. Featured by the BBC, CBS News and Enterprise Nation, she is proving that fashion can be a powerful tool for inclusion, representation and starting conversations about mental health.
INCLUSIVE DESIGN
When the world said I didn't fit in, I designed clothes that do.

MILLY TAMATI
Generalist World
Championing the power of generalists and multi-passionate career paths.
GENERALIST WORLD
Milly founded Generalist World to challenge the idea that you need to specialise to succeed. Through her community, content, and coaching, she helps people embrace their varied interests and build fulfilling careers that draw on all their skills. Her platform has grown into a global movement celebrating curiosity, adaptability, and the strength of being a jack-of-all-trades.
CELEBRATING CURIOSITY
You don't have to pick one thing. Your range of interests is your superpower.

MOLLIE CLAYPOOL
Automated Architecture
Using AI and robotics to build sustainable, affordable housing.
AUTOMATED ARCHITECTURE
An architect and Associate Professor at The Bartlett School of Architecture at UCL, Mollie co-founded Automated Architecture to solve the housing crisis through technology. Using a network of robotic micro-factories, the company builds sustainable timber housing modules at 30 to 40 per cent lower cost than traditional methods. Their approach reduces construction waste and speeds up delivery. Mollie is reimagining how we build homes, making quality housing affordable and environmentally responsible.
FUTURE BUILDING
Mollie is automating the path to affordable, sustainable homes for everyone.

MORGAN MIXON & RIMA SUPPAN
Peachies
Two friends from Imperial College who spent two years redesigning the humble nappy from the inside out.
PEACHIES
Morgan and Rima met at Imperial College, where they ran the Innovation and Entrepreneurship Club together. Watching friends and family start their parenthood journeys, they spotted an industry nobody had bothered to modernise: nappies. In March 2021 they founded Peachies and spent two years learning everything about nappies before redesigning them from the inside out - better fit, better materials, better for parents. Along the way they built a loyal community of parents and caregivers who wanted something better than the stale supermarket status quo.
DETAIL-OBSESSED REDESIGNERS
Even the most ordinary product can be reimagined if you care enough to start from scratch.

NATALIE HANDSIDE
GirlBe
GirlBe is an empowering monthly subscription box for girls aged 7–12, building confidence, self-belief and inner strength.
GIRLBE
Natalie Handside created GirlBe because she wanted to help young girls build real confidence before the pressures of teenage life kick in. Each monthly box is packed with activities, challenges and inspiring content designed to boost self-belief and inner strength. Recommended by paediatricians, psychologists and teachers, GirlBe uses the power of regular reinforcement to champion individuality. It's big life lessons wrapped up in something that feels like a treat.
EMPOWERMENT
Imagine if we could box confidence, then give it to our girls.
Found a founder you'd like to be like?
They all started with one idea. Module 1 shows you how to turn yours into a real plan. Free, no card needed.

NATASHA ORUMBIE
The Vegan Patty Lady
The Vegan Patty Lady brings authentic Caribbean flavours to plant-based food, proving vegan can be bold, vibrant and delicious.
THE VEGAN PATTY LADY
Natasha Orumbie grew up surrounded by Caribbean cooking and dreamed of sharing those bold flavours with the world - but in a way that was kinder to the planet. She created The Vegan Patty Lady, making handmade vegan Jamaican patties and Caribbean-inspired dishes that taste just as good as the originals. From market stalls to catering events, Natasha has built a loyal following by proving that plant-based food can be exciting, flavourful and full of soul.
CARIBBEAN VEGAN INNOVATION
Good food brings people together - and it doesn't have to cost the earth.

NEO CHATYOKA
Uhuru Botanicals
Plant-powered skincare inspired by African botanical wisdom.
UHURU BOTANICALS
Neo started her brand to find a natural solution for her daughter's eczema, drawing on her grandmother's traditional South African remedies. What began as a personal mission grew into a full skincare range rooted in botanical wisdom. Now she also runs the Cosmetic Formulation Academy, empowering women to create their own skincare lines and build sustainable businesses from scratch.
HERITAGE INNOVATION
Neo bridges generations, turning traditional wisdom into modern solutions that heal.

NICOLA KINGSWELL
Labskin
Creating lab-grown human skin for ethical cosmetic testing.
LABSKIN
As Director at Labskin, Nicola leads the creation of lab-grown human skin models that allow companies to test cosmetics, medicines and skincare without any animal testing. Her technology produces more accurate, reliable results than traditional methods while being completely ethical. Labskin's models are used by major beauty and pharmaceutical brands worldwide, revolutionising how products reach the market. Nicola is proving that better science and better ethics go hand in hand.
ETHICAL SCIENCE
Nicola proves that better science and better ethics go hand in hand.

NICOLE BRENNAN
IAMPOSSIBLE Consultancy & LimbMatch
Created the UK's first platform where prosthetic users can find honest, unbiased reviews of products and clinics.
IAMPOSSIBLE CONSULTANCY & LIMBMATCH
Nicole is CEO of IAMPOSSIBLE Consultancy, championing disability inclusion across sport, tech and healthcare. She then created LimbMatch, the first community-led platform where people with limb differences can find trusted reviews of prosthetics and clinics. Born from her own experience of being fitted with a prosthetic arm at six months old, LimbMatch puts disabled voices front and centre.
TURNING LIVED EXPERIENCE INTO IMPACT
Nicole proves that the most powerful platforms are built by the people who actually need them.

NINO DVALIDZE
Young Minds App
Created an app that keeps children safe online while teaching them good digital habits.
YOUNG MINDS APP
Nino created Young Minds App after talking to hundreds of parents worried about their children's online safety. As a mum of two, she wanted more than just blocking content. Her app uses AI to detect harmful material and teaches kids why certain things are risky. Parents can set screen time limits and custom modes. Selected for TechCrunch Disrupt's Startup Battlefield.
ONLINE SAFETY FOR KIDS
Nothing not intended for young eyes should reach them - safety is the minimum foundation.

NISHA KATONA
Mowgli Street Food
Bringing authentic Indian home cooking to the UK high street.
MOWGLI STREET FOOD
After 20 years as a barrister, Nisha left law to share the authentic flavours of her mother's kitchen with the nation. She founded Mowgli Street Food to showcase real Indian home cooking - not the heavy curry house staples most Brits were used to. Now with restaurants across the UK and an MBE for services to the food industry, Nisha is proving that authentic, lighter Indian cuisine has massive mainstream appeal.
CULTURAL STORYTELLING
Nisha shows that the most powerful business ideas often come from honouring your roots.

OLAMIDE MAJEKODUNMI
All Things Money
Teaching young adults the money skills school never covered - from budgeting to investing.
ALL THINGS MONEY
Olamide started All Things Money in 2020 after teaching herself to invest during lockdown and realising nobody had ever taught her about personal finance. She built an online platform making budgeting, saving, and investing easy to understand for young adults. Featured in BBC News, The Financial Times, and Elle, she's helping a generation feel confident and in control of their money.
MAKING PERSONAL FINANCE FEEL APPROACHABLE AND EMPOWERING
We weren't taught about money at school - so I decided to change that.

OLIVIA & TANYKA DAVSON
Cubbi
Sisters building the money-saving app that helps new parents spend less on everything they need.
CUBBI
Sisters Olivia and Tanyka launched Cubbi in 2024 after Olivia discovered how expensive life becomes on maternity leave. Even small treats like a coffee felt loaded with guilt. So they built a discount platform just for new and expecting parents - like a student discount card, but for mums and dads. Cubbi has already helped thousands of families save money, and the sisters even pitched on Dragons' Den in 2026.
FAMILY-FIRST INNOVATION
Parents deserve to save money without the guilt.

OLIVIA JENKINS
D. Louise
Cardiff-born founder of a lifeproof jewellery brand named after her late mother, now one of the UK's fastest-growing businesses.
D. LOUISE
Olivia left her media job during the pandemic and launched D. Louise - named after her mum Deborah Louise, who she lost to cancer. Frustrated by jewellery that tarnished within weeks, she created waterproof, tarnish-free pieces designed to last through real life. Starting from scratch with no jewellery experience, she built the brand into one of the UK's fastest-growing founder-led businesses and became the official jewellery partner of Chelsea FC Women.
PURPOSEFUL RESILIENCE
I knew naming the brand after my mum would make it a success.

OLIVIA PARKES
Persi
Fashion-tech founder making online shopping more personal with AI-powered wardrobes.
PERSI
Olivia spent years in brand marketing before realising online shopping was broken - endless scrolling, impulse buys, and wardrobes full of things that don't go together. She built Persi, an AI-powered platform that learns your personal style and helps you shop smarter by matching new pieces to what you already own. The result is less waste, fewer regretted purchases, and a wardrobe that actually works.
BRIDGING FASHION INTUITION WITH SMART TECHNOLOGY
Shopping should feel personal, not like searching for a needle in a haystack.

PAMELA ACULEY
MIXD Reality
Creating the UK's first augmented reality inclusive children's books - her Just Like Me range brings pages to life with animations and sounds.
MIXD REALITY
Inspired by her autistic, non-verbal son Walter, Pamela founded MIXD Reality and created the Just Like Me books - interactive stories using augmented reality so every child can see themselves in the pages. As a multi-award-winning Great British Entrepreneur, she has expanded her Just Like Me range to include books featuring children with various disabilities, skin tones, and backgrounds. Pamela is proof that the best business ideas come from wanting better for your children.
VISIONARY CREATIVITY
Pamela created what didn't exist, proving that the best ideas come from wanting better for your children.

PIP JAMIESON
The Dots
Building the professional network for creators and 'no-collar' workers who don't fit the LinkedIn mould.
THE DOTS
Pip saw that LinkedIn simply didn't work for creative professionals - portfolios, not CVs, are how they show what they can do. She built The Dots as a visual-first professional network where designers, artists and makers connect with employers and collaborators. Backed by major investors and personally championed by Sir Richard Branson, the platform has grown to hundreds of thousands of members and is reshaping how creative talent finds meaningful work.
COMMUNITY BUILDER
The future of work is creative, collaborative and diverse - we're building the network to match.
Which of these could be you?
Module 1 walks you through your own idea - the customer, the price, the pitch. Free, about 20 minutes, no card needed.

PIP MURRAY
Pip & Nut
Started blending nut butter in her kitchen in 2013, now a B Corp sold nationwide.
PIP & NUT
In 2013, Pip was training for marathons but couldn't find a nut butter without sugar, palm oil or additives. She started blitzing her own using just nuts and sea salt. After selling out at Maltby Street Market, she quit her job and launched Pip & Nut in 2015. Now a certified B Corp with around 30 products sold in shops nationwide, she's never compromised on ingredients.
CLEAN INNOVATION
Pip shows that sometimes the best products come from refusing to accept 'good enough'.

PRIYA LAKHANI
Century Tech
AI-powered education platform transforming how students learn across the UK.
CENTURY TECH
Priya founded Century Tech after witnessing educational inequality while volunteering in Africa. She built an AI-powered platform that personalises learning for every student, identifying knowledge gaps in real time and adapting lessons to each child's pace and style. Century is now used in thousands of schools across the UK and internationally. Priya was awarded an OBE for services to education, proving that technology can make world-class learning accessible to every child.
PERSONALISED LEARNING
Every child deserves to learn in a way that works for them.

RACHEL CARRELL
Koru Kids
Revolutionising childcare by connecting families with vetted nannies and childminders.
KORU KIDS
A former McKinsey consultant and government policy advisor, Rachel founded Koru Kids after struggling to find reliable childcare for her own children. She built a platform matching families with vetted nannies and childminders, creating flexible, well-paid work for carers while giving parents peace of mind. Koru Kids has helped thousands of families across London and raised significant venture funding to expand its mission of making quality childcare accessible to every family.
SYSTEMS THINKING
Rachel applied world-class strategy skills to solve a problem every parent faces.

RACHEL HANRETTY
Mademoiselle Macaron
Learned macaron-making in Paris, built a booming handmade brand back in Edinburgh - while living with epilepsy.
MADEMOISELLE MACARON
Rachel learned to make macarons at the Alain Ducasse Cooking School in Paris while working as an au pair. Back in Scotland, she won £250 in a pitch competition and started selling at Edinburgh food markets. She grew Mademoiselle Macaron into a thriving online brand rated 4.9 on Trustpilot with over 7,000 reviews. Rachel has lived with epilepsy since childhood and says it has made her more determined.
TURNING A PASSION FOR CRAFT INTO A SCALABLE LUXURY BRAND
Start small, dream big, and never compromise on quality.

RACHEL KETTLEWELL
Fearne & Rosie
Creating delicious reduced-sugar jams that families actually feel good about.
FEARNE & ROSIE
As a teacher, Rachel saw first-hand the effects of poor nutrition on her pupils. She spotted a gap: healthy spreads for kids beyond the baby years. Fearne & Rosie makes reduced-sugar jams with no hidden nasties. Now stocked in over 5,000 retailers, she's proving healthier options can taste just as good.
HONEST INNOVATION
Some jam brands aren't being honest. I made the spreads I wished existed for my own family.

RACHEL MUNRO
The Rebel Baker
Was down to her last £1,000 – now she bakes 10,000 allergen-free cookies a day from her bakery in Ayrshire, Scotland.
THE REBEL BAKER
As a single mum to a daughter with multiple food allergies, Rachel was fed up that allergen-free treats never tasted as good. She came up with the idea for The Rebel Baker in the bath, and within two months she was up and running. She appeared on Gordon Ramsay's Future Food Stars, secured a start-up loan just in time to save the business, and now supplies over 20 cafés plus national partners – all free from the 14 major allergens.
TURNING A PERSONAL FRUSTRATION INTO A FAST-GROWING FOOD BRAND
Rachel proves that being a rebel pays off – challenge what's 'normal' and build something better.

REBECCA CONGREVE
Cash Academy
Teaching kids real-world money skills through fun, hands-on role-play workshops in schools.
CASH ACADEMY
Rebecca Congreve started Cash Academy because she believed kids deserved to learn about money before they were thrown into the deep end as adults. Her workshops put children in charge of their own 'adult life' - earning a salary, paying bills, budgeting and making real financial decisions through role play. It's curriculum-aligned, teacher-recommended, and way more fun than a textbook. Rebecca is on a mission to make sure every child leaves school knowing how money actually works.
MAKING MONEY FUN TO LEARN
The earlier you understand money, the more confident you'll be when it really matters.

RENEE TONKIN
Science Owl
Climate education organisation making environmental learning fun, creative and solution-focused.
SCIENCE OWL
With a PhD in Materials Science, Renee founded Science Owl to make climate and environmental learning fun, creative and hopeful. Through hands-on workshops and STEM products, she combines environmental education with creativity to help build the green workforce of the future. Renee is driven by the belief that making climate learning playful and solution-focused can inspire young people to become curious, capable and climate-conscious citizens.
MAKING SCIENCE IRRESISTIBLY FUN FOR YOUNG MINDS
If we can make climate learning playful and hopeful, we can inspire lasting change.

RENUKA RAMANUJAM
HUID
Creating compostable packaging from onion skins to replace single-use plastics.
HUID
A textiles specialist and printmaker, Renuka discovered the potential of onion skins while using them for traditional fabric dyes. She founded HUID (Dutch for 'skin') in Oban, Scotland, to transform this food waste into packaging materials - a cardboard alternative and a plastic wrap replacement, both with natural properties that extend food shelf life. Winner of the Innovate UK Young Innovator Award.
MATERIAL INNOVATION
Renuka is literally packaging the future from what others throw away.

RIANNON PALMER
Lem-uhn
After burnout and panic attacks, she built an award-winning B Corp PR agency that puts people and purpose first.
LEM-UHN
Riannon founded Lem-uhn at just 24 after a career in PR left her facing panic attacks and burnout during the pandemic. When she looked for a workplace that prioritised wellbeing, she couldn't find one - so she created it. Within a month she was hiring her first team member. Today Lem-uhn is a certified B Corp, has been named one of the UK's best places to work, and Riannon hosts the Lemonade Leaders podcast, recommended by The Telegraph. She's also a Virgin Startup mentor supporting early-stage founders.
POSITIVITY-POWERED LEADERSHIP
Riannon proves that you can build a thriving business by putting people's wellbeing first.

RIKKE ROSENLUND
BorrowMyDoggy
Connecting dog owners with trusted borrowers for walks, holidays, and companionship.
BORROWMYDOGGY
Rikke founded BorrowMyDoggy after borrowing her neighbour's Labrador for a day and having the best time. She'd always wanted a dog but her mum was allergic. She realised thousands of dog owners need help with walks and holidays, while thousands more would love time with a dog. The community has grown to over a million members across the UK and Ireland.
COMMUNITY CONNECTION
Rikke built a platform that proves sharing love for dogs creates real human connection.

ROCHELLE HUMES
Little Coco
Founder of Little Coco, the children's haircare brand created to celebrate and care for textured and curly hair.
LITTLE COCO
Rochelle launched Little Coco after struggling to find haircare for her daughters' curly and textured hair. She created products for children with curls, coils and waves, making wash time fun and tear-free. The brand quickly gained a loyal following for filling a gap in children's haircare.
CHAMPIONING REPRESENTATION
Every child deserves products made for them - I wanted my girls to love their curls from day one.
Found a founder you'd like to be like?
They all started with one idea. Module 1 shows you how to turn yours into a real plan. Free, no card needed.

ROMI SAVOVA
PensionBee
Making pensions simple for millions who found them impossibly confusing.
PENSIONBEE
After struggling to transfer her own pension, Romi spotted a problem affecting millions. She founded PensionBee in 2014 to let people combine old pensions into one simple plan. The company is now listed on the stock exchange and helps over a million customers manage their retirement savings.
SIMPLIFICATION
We exist to make pensions simple, so everyone can enjoy a happy retirement.

RONI SAVAGE
Jomas Associates
Award-winning geotechnical engineering firm delivering complex infrastructure projects.
JOMAS ASSOCIATES
Roni founded Jomas Associates as one of the few Black female CEOs in the construction industry. Her firm delivers geotechnical solutions for major infrastructure projects across the UK, from railways to housing developments. She has won numerous awards and actively champions diversity in engineering, mentoring young women and proving that excellence knows no boundaries.
TECHNICAL EXCELLENCE
Roni shows that expertise and determination can break through any industry barrier.

ROSAMUND HEATHCOTE
Borough Broth
Founded the UK's leading organic bone broth brand after discovering tonnes of bones were being thrown away each year.
BOROUGH BROTH
Ros founded Borough Broth in 2015 after learning that tonnes of quality bones were being discarded by butchers every year. She started experimenting in her kitchen, crafting small-batch organic bone broth from scratch. After selling at local markets, she caught the eye of Selfridges Food Hall - and the brand took off. Today Borough Broth make a range of organic products, slow-cooked and ultra-processed free.
WASTE INTO WELLNESS
Spotting waste others ignore can become the foundation of a thriving, purpose-driven brand.

ROSE HANCOCK
Alterego
Created a cottage cheese so good even her kids eat it straight from the pot – made with grass-fed milk, live cultures and zero compromises.
ALTEREGO
Rose studied neuroscience and became obsessed with clean nutrition after having children. She couldn't find a cottage cheese that was tasty, thick and free from preservatives – so she developed her own recipe with a local cheesemaker. Alterego is packed with live cultures for gut health, uses sea salt and grass-fed cow's milk, and comes in flavours that make healthy eating genuinely delicious.
TURNING AN OVERLOOKED FOOD INTO SOMETHING PEOPLE ACTUALLY CRAVE
Rose proves that spotting a gap in your own kitchen can lead to a real product on real shelves.

ROSE OVENSEHI
Flora & Curl
Founder of a natural hair care brand celebrating textured hair with botanical, sustainable formulas.
FLORA & CURL
Rose founded Flora & Curl to create high-performance, natural hair care products specifically designed for curly, coily and textured hair. The brand combines potent botanical ingredients with sustainable practices, offering products free from silicones, sulphates and parabens. Flora & Curl has become a firm favourite in the natural hair community and is now stocked in major retailers including Boots and Selfridges, proving that inclusive beauty brands can compete at the highest level.
BOTANICAL BEAUTY
Every curl deserves to be celebrated with ingredients from nature.

ROXANE SANGUINETTI
Alma Angels
Building the UK's largest angel investment community backing underrepresented founders from pre-seed to Series A.
ALMA ANGELS
Roxane Sanguinetti is the CEO and founder of Alma Angels, a vibrant angel investment community that backs underrepresented founders across the UK. She saw that traditional networks were missing brilliant founders who didn't fit the typical pattern, so she built a more inclusive alternative. Alma Angels connects diverse entrepreneurs with patient capital, mentorship, and a network that actually understands their journey. Roxane is proof that changing who gets funded starts with changing who does the funding.
REWRITING WHO GETS FUNDED
The best founders don't all look the same - and neither should the people backing them.

RUBY RAUT
WUKA
Nepali-born founder of WUKA, the UK's first period pant brand in supermarkets - B Corp certified and award-winning.
WUKA
Ruby grew up in Nepal where her mother gave her sari rags during her period. After studying Environmental Science, she realised most girls had never seen reusable period products. So she created WUKA, leak-proof reusable period pants. In 2020 they became the first period pant brand in UK supermarkets, now size-inclusive up to 6XL, B Corp certified and a Queen's Award winner.
PURPOSE-DRIVEN INNOVATION
I wanted to create a product that was good for people and the planet.

RUPA POPAT
Arāya Ventures
Arāya Ventures backs bold founders shaping the future of how we live and work – investing globally in AI, healthtech, fintech and more.
ARĀYA VENTURES
After selling her media company, Rupa Popat started investing in startups and underrepresented fund managers. When a fellow investor challenged her to launch her own fund, she took the leap. Today Arāya Ventures manages over $56 million across three funds, backing exceptional founders at pre-seed and seed stage across AI, fintech, healthtech and the future of work. Featured in Forbes, Rupa is proving that diverse investors spot the best opportunities.
BRIDGE BUILDING
The best ideas come from founders who see problems others overlook.

SAHAR HASHEMI OBE
Buy Women Built
Coffee Republic co-founder turned champion of female founders - proving every purchase is a vote for women.
BUY WOMEN BUILT
Sahar co-founded Coffee Republic in 1995, opening the UK's first US-style coffee bar chain. During lockdown she realised 81% of young people can't name a single female founder, yet thousands of brands built by women are hiding in plain sight. Everyone can buy from them. She launched Buy Women Built on International Women's Day 2023, turning everyday spending into a movement.
MOVEMENT BUILDER
Every purchase is a vote. Vote for women.

SALIHA KHAN SADOZAI
Third Culture Kat
Founder & CEO of Third Culture Kat - a UK food brand crafting bold, heritage-led South Asian condiments for the modern pantry.
THIRD CULTURE KAT
Saliha Khan Sadozai is a chef and entrepreneur who grew up between the UK and Pakistan, with family roots in Punjab's mango orchards. Frustrated that supermarket chutneys tasted nothing like the vibrant, fiery condiments she knew from home, she set out to change how Britain experiences South Asian pantry staples. Third Culture Kat blends agricultural heritage with chef-crafted recipes, creating condiments that are authentic, seasonal and ethically sourced. From Kashmiri chilli oil to mango kasaundi, every jar tells a story of provenance, identity and bold flavour.
TURNING HERITAGE INTO A MODERN BRAND
The best food businesses don't just sell products - they tell the story of where they come from.

SAM SMITH
Cavendish Financial / SuperScalers
The first female CEO of a City stockbroking firm, now helping founders scale.
CAVENDISH FINANCIAL / SUPERSCALERS
Sam led finnCap's buyout and took it to the stock market, becoming the first woman to run a City brokerage. The firm is now part of Cavendish Financial. After stepping back from the City, she co-founded SuperScalers, helping underrepresented founders grow their businesses to over £50 million in revenue. Her network and experience are opening doors that were previously closed to diverse entrepreneurs.
GLASS CEILING BREAKER
Sam didn't just break through-she held the door open and built a ladder for others.

SAMANTHA BAINES
Baines London
Award-winning actress, broadcaster and entrepreneur who transforms real pressed flowers into luxury silk scarves, stationery and homeware.
BAINES LONDON
Samantha is a deaf actress and broadcaster who presents for The One Show and BBC Morning Live, and has acted in The Crown and Call the Midwife. She's also an author of children's books with deaf protagonists. She launched Baines London, a luxury accessories brand transforming pressed flowers into silk scarves and homeware. An RNID ambassador, she campaigns for deaf and disabled representation across the creative industries.
TURNING NATURE INTO LUXURY DESIGN
The things that make us different can become our greatest source of creativity and confidence.
Which of these could be you?
Module 1 walks you through your own idea - the customer, the price, the pitch. Free, about 20 minutes, no card needed.

SAMMY EVERARD
SAMEE
Founded a charity helping disabled people build their own businesses and gain independence.
SAMEE
Sammy founded SAMEE after seeing how few employment opportunities existed for people with disabilities and autism. She created a charity that teaches self-employment skills so people can start their own businesses and gain independence. SAMEE runs workshops and mentoring programmes helping people discover what they are good at, build confidence and learn business basics. The charity has helped hundreds of people take their first steps into entrepreneurship.
UNLOCKING HIDDEN ENTREPRENEURS
Everyone has the potential to run a business when given the right support and belief.

SANDRA FALQUE
Jules Stories
Creating a voice-activated, screen-free AI companion that replaces screen time with magical storytelling adventures for kids.
JULES STORIES
Sandra got tired of handing her kids a screen every time life got busy. So she built Jules - a voice-activated, screen-free smart toy that tells interactive audio stories. Jules creates a safe, imaginative companion that grows with your child, encouraging connection and curiosity instead of overstimulation. Sandra is on a mission to bring families back to storytime and prove that technology can enhance childhood rather than replace it.
IMAGINATION ENGINEER
I wanted to build something meaningful for families - connection and curiosity instead of screen time.

SANZIANA FOIA
Papcup
Founder of Papcup - an Imperial College spinout reinventing cervical screening with non-invasive biosensor technology.
PAPCUP
Sanziana Foia is an Imperial College London chemist and biosensor researcher on a mission to make cervical screening radically more comfortable and accessible. After her father had a stroke when she was 17, she dedicated herself to building faster, point-of-care diagnostics. During her PhD in Bioengineering at Imperial - and after her own first smear test - she founded Papcup, a women's health startup using advanced electrochemical biosensing to detect cervical cancer markers without a speculum. With a woman dying every 90 seconds from cervical cancer, Papcup pairs scientific rigour with empathetic design.
SCIENCE WITH EMPATHY
Healthcare should come to people - faster answers, more dignity, and more control over your own body.

SARA DAVIES
Crafter's Companion
Dragon's Den investor who built a global crafting empire from her university bedroom.
CRAFTER'S COMPANION
Sara founded Crafter's Companion in 2005 while still a student at York University. What started as a university project grew into a global business employing over 200 people, with products sold in 40 countries. She joined the BBC's Dragon's Den panel in 2019 and was awarded an MBE for services to the economy. Sara also runs Crafter's TV, broadcasting live crafting shows to a loyal community.
TENACIOUS SCALING
If you believe in your idea, don't let anyone tell you it can't be done.

SARAH ANGOLD
29Acacia
Turning banana trees into sustainable textiles to replace cotton and lift farmers out of poverty.
29ACACIA
Sarah was a jewellery designer whose pieces were worn by celebrities like Kim Kardashian. During Covid she questioned whether fashion was worth its environmental damage. She discovered banana plants produce agricultural waste that can be turned into soft, breathable fabric with a 90% lower carbon footprint than cotton. She founded 29Acacia to create scalable sustainable textiles and partnered with denim giant Arvind to pilot manufacturing at scale.
PURPOSE-DRIVEN INNOVATOR
If you're going to work in fashion, you have to be part of the solution.

SARAH AUSTIN
Lloyds British Business Excellence Awards
Launched one of the UK's most prestigious business awards ceremonies after 12 years in the corporate events industry.
LLOYDS BRITISH BUSINESS EXCELLENCE AWARDS
Sarah launched her events company on International Women's Day 2021 after over 12 years in the corporate events industry. She took everything she'd learned - from managing large-scale productions to building client relationships - and went solo. Her biggest achievement is creating the Lloyds Bank British Business Excellence Awards, now one of the UK's most celebrated business ceremonies, held annually at Grosvenor House in London.
VISION & SHOWMANSHIP
Deep industry experience combined with the courage to go solo can create something truly world-class.

SEEMA FLOWER
Blind Ambition
Transforming disability awareness and employment across industries.
BLIND AMBITION
Registered blind since age nine, Seema ran a successful chain of hairdressing salons for 13 years before founding Blind Ambition in 2015. Her consultancy provides disability awareness training to organisations worldwide, from medical schools and hospitals to corporate teams and government departments. She won the Venus Inspirational Woman of the Year award in 2018 and continues to challenge assumptions about what blind and visually impaired people can achieve.
AWARENESS ADVOCATE
Seema proves that lived experience is the most powerful teaching tool.

SHARMADEAN REID
The Stack World
From cult nail salon to community-tech CEO - building the ultimate platform for mission-driven women.
THE STACK WORLD
Sharmadean started WAH Nails as a cult East London nail art salon that became a cultural phenomenon. After fifteen-plus years creating women's communities across business and self-development, she brought it all together under The Stack World - a platform for the women's creator economy to buy, sell, coach and connect. Awarded an MBE, she's on a mission to increase the global GDP of the women's economy by giving members the tools to earn more.
CULTURAL TRENDSETTING
Work, business and money have been the vehicles by which I've found my purpose and my autonomy.

SIAN SUTHERLAND
A Plastic Planet
Serial entrepreneur turned environmental campaigner - from Michelin-starred restaurants to fighting plastic pollution.
A PLASTIC PLANET
Sian reinvents herself every seven years. She earned a Michelin star aged 25, then launched pregnancy skincare brand Mama Mio, selling it for £3.7 million in 2015. She then co-founded A Plastic Planet, helping introduce the UK plastics tax and ban plastic waste exports. She's won Entrepreneur of the Year and British Inventor of the Year.
FEARLESS ENVIRONMENTAL CAMPAIGNER
Business can be the biggest force for change on the planet.

SIDDHI MITTAL & HEININ ZHANG
Yhangry
Two finance women who started a private chef platform as a side hustle - now one of the UK's fastest-growing food startups.
YHANGRY
Heinin and Siddhi were working in financial services when they started yhangry as a side hustle in 2019. They loved hosting dinner parties but hated cooking, so they built a platform connecting people with professional chefs. They appeared on Dragons' Den where Steven Bartlett rejected them but went on to raise over $3 million and become one of the UK's leading private chef marketplaces.
BOLD DECISION-MAKING
We wanted to find a chef to cook for our dinner parties - so we built a platform to make it easy for everyone.

SMRUTI SRIRAM
Bags of Ethics
Runs the world's largest manufacturer of reusable bags, supplying Selfridges, Dior and John Lewis.
BAGS OF ETHICS
Smruti is CEO of Bags of Ethics, also known as Supreme Creations, a second-generation family business she runs with her father. They manufacture reusable bags, eco-friendly packaging and sustainable merchandise for world-class brands including Selfridges, Sephora, Dior and John Lewis. Awarded an OBE for services to sustainability, Smruti proves that ethical business can operate at global scale.
SUSTAINABLE SCALE
Sustainability isn't a trend - it's the future of business, and proving it can be profitable changes everything.

SOLVEIGA PAKŠTAITĖ
Mimica
Invented a touch-sensitive food label that tells you when food has actually gone off – cutting waste and keeping people safe.
MIMICA
Solveiga was studying design at Brunel University when she learned that a third of all food gets thrown away – often because people just follow 'use by' dates that aren't always accurate. She thought: what if the label itself could tell you when food has really gone off? She invented Mimica Touch – a gel-based label that changes texture as food spoils, so you can feel whether it's still fresh. Her idea won multiple awards and she built Mimica to bring it to market. Now her technology is helping major food brands reduce waste and keep people safer.
TURNING SCIENCE INTO SIMPLE SOLUTIONS
Solveiga proves that one smart idea – backed by real science and real determination – can change an entire industry.
Found a founder you'd like to be like?
They all started with one idea. Module 1 shows you how to turn yours into a real plan. Free, no card needed.

SOPHIA JARVIS
Mia Wealth
Making gifting for children meaningful by turning every occasion into an investment in their future.
MIA WEALTH
Sophia spent over a decade in wealth management before building Mia Wealth. As a new mum, she saw families wanted to give children gifts that truly mattered - not more plastic toys. She created an app where parents, grandparents, and friends can contribute to a child's investment pot for birthdays and milestones. The money grows over time, giving children a genuine financial head start.
BUILDING FINANCIAL FUTURES
The best gift you can give a child is a head start on their financial future.

SOPHIE COOPER
I Am Denim
Created the world's first inclusive tummy-friendly jeans, helping people feel confident after surgery, scars and pregnancy.
I AM DENIM
Sophie founded I Am Denim after overcoming a life-threatening illness, creating the world's first inclusive tummy-friendly jeans. Made for every shape, size, scar or surgery, they're perfect for anyone dealing with bloating, endometriosis, menopause, pregnancy recovery and more. Her designs give body confidence back to people who need it most. Named in the f:Entrepreneur Top 100, Sophie turned her personal experience into a brand that proves fashion can be kind, inclusive and empowering.
DESIGNING FASHION THAT HEALS
The best brands are born from personal experience and a determination to help others feel confident.

SOPHIE MILLER
Pretty Little Marketer
Building the world's most supportive marketing community.
PRETTY LITTLE MARKETER
Sophie started Pretty Little Marketer from her bedroom in June 2020 as a second-year marketing student frustrated by the lack of relatable communities. What began as an Instagram page is now a 600,000+ strong global community, partnering with Meta, Adobe, and Notion. She built it while still in university.
COMMUNITY BUILDING
Sophie created the safe space she couldn't find-and hundreds of thousands joined her.

SOPHIE PENDER
The 93% Club
Founded The 93% Club aged 19 after facing prejudice as a working-class student at Bristol University.
THE 93% CLUB
When Sophie started at Bristol University, she faced prejudice because of her working-class background. At just 19 she founded The 93% Club, making university more inclusive for state-educated students. It's now active at over 50 universities, reaching more than 10,000 students. A Diana Award recipient, Sophie left her corporate law career to run it full-time, working with top employers and public bodies to advance social mobility.
NETWORK BUILDING
Your background should never determine your future - talent deserves equal access to opportunity.

SURLENDER PENDRESS
Love Writing Co
Creating beautifully designed writing tools that help children develop proper pencil grip and a love of handwriting.
LOVE WRITING CO
Surlender founded Love Writing Co after noticing her children struggling with pencil grip. She designed ergonomic, stylish pencils and writing tools that make learning to write easier and more fun. What started as a family solution grew into a brand stocked by major retailers. Her products are now used in schools and homes across the UK, helping children develop proper handwriting habits from an early age with tools that feel great to hold.
PROBLEM-SOLVING PARENT
Great handwriting starts with the right tools - and a little bit of love.

SUSIE MA
Tropic Skincare
From Apprentice contestant to guest Dragon - building a vegan skincare empire and supporting 20,000+ beauty entrepreneurs.
TROPIC SKINCARE
Susie appeared on The Apprentice in 2011, securing a £200,000 investment from Lord Sugar for her natural skincare brand Tropic. She bought him out in 2023 to reclaim full ownership. Named on Forbes 30 Under 30, Susie has funded over 7.5 million days of education and supported more than 20,000 beauty entrepreneurs across the UK. She's now a guest Dragon on Dragons' Den.
UNSTOPPABLE AMBITION
One driving force behind everything I do - helping create a healthier, greener, more empowered world.

TARA ATTFIELD-TOMES
The 51% Club & East Village
Founded a multi-award-winning PR agency and a thriving community helping female founders scale.
THE 51% CLUB & EAST VILLAGE
Tara is an advisor and consultant in female entrepreneurship across the West Midlands. She runs The 51% Club, a community of over 800 female founders delivering events, resources and a fully funded 12-week growth programme. She also runs East Village, a multi-award-winning PR agency for female-serving brands. Tara co-chairs The Whole Point, a Treasury-backed initiative to increase investment flowing to regional female founders.
BUILDING COMMUNITIES THAT SCALE
Championing other women isn't a side project - it's a business strategy that lifts everyone higher.

TARA KEENEY
Look Who I Found
Content creator interviewing the founders reshaping the world - making entrepreneurship feel possible for everyone.
LOOK WHO I FOUND
Tara Keeney is a UK content creator and entrepreneur on a mission to make entrepreneurship feel accessible to everyone. Through her platform Look Who I Found, she walks with the founders reshaping the world - from tech innovators to food brand creators - showing audiences they are no different from you or me. Her interviews have featured founders of companies like Gymshark, Huel, Bloom & Wild, and dozens more. Tara's goal is simple: to make every viewer feel 'if they can do it, so can I.'
MAKING FOUNDERS RELATABLE
The founders building the biggest companies are no different from you - they just had an idea and refused to quit.

TENDAI MOYO
Ruka Hair
Co-founder and CEO of Ruka Hair - the UK's number one Afro hair extensions brand and the first Black-owned hair extension brand in Selfridges.
RUKA HAIR
Tendai Moyo grew up in Zimbabwe and moved to the UK with a clear mission: to build brands for people the beauty industry had long overlooked. She co-founded Ruka Hair to create hair extensions that actually match natural curls and coils, solving a problem she experienced firsthand. Ruka - meaning 'doing hair' - became the UK's number one Afro hair extensions brand and the first Black-owned hair extension brand to launch in Selfridges. With a background at Bain and a seat on the British Beauty Council advisory board, Tendai is proving that products built by and for under-served communities can reshape the mainstream.
PURPOSE-LED VISION
My dream is to make brands for the underserved consumer - the consumer who looks just like me.

TESSA CLARKE & SAASHA CELESTIAL-ONE
Olio
Two mums on a mission - built a food-sharing app that's saved over 100 million portions from going to waste.
OLIO
Tessa grew up on a dairy farm in Yorkshire where nothing was ever wasted. When moving house, she couldn't bear throwing away leftover food. She knocked on doors, newborn and toddler in tow, thinking there must be an easier way. When she told Saasha, her eyes lit up. They tested it with 12 neighbours on WhatsApp. Now Olio has 9 million+ users sharing food and household items worldwide.
COMMUNITY BUILDING
It took us an hour to choose the name and make our plan. We dream big and move fast at Olio.

TRIIN LINAMAGI
SIE Ventures
Backing exceptional female founders and driving more venture capital towards women-led companies.
SIE VENTURES
Triin noticed that only two per cent of venture capital went to female-founded companies - not because women had weaker ideas, but because the system was stacked against them. She founded SIE Ventures to fix that imbalance, backing exceptional early-stage startups led by diverse founding teams. Having previously run three companies of her own and invested at Founders Factory, Triin brings real operational experience to every founder she backs.
FUNDING THE FUTURE
The best investments come from backing the founders others overlook.

TRINNY WOODALL
Trinny London
A personalised beauty brand using tech to help women find their perfect products.
TRINNY LONDON
Trinny launched Trinny London in 2017 after decades in fashion and beauty. She spotted a gap for personalised beauty that works for real women of all ages. Her Match2Me tool delivers tailored product recommendations, and her stackable range has disrupted the industry. Trinny London has grown into a global brand valued at over £250 million.
REINVENTION & SELF-BELIEF
It's never too late to start. I launched my business at 53 and it's the best thing I've ever done.
Which of these could be you?
Module 1 walks you through your own idea - the customer, the price, the pitch. Free, about 20 minutes, no card needed.

VALENTINA MILANOVA
Daye
Built a health company making period care and wellbeing products that actually work – backed by real science and sold across the UK.
DAYE
Valentina got her period at nine and had no idea what was happening – she ended up in A&E before anyone explained it was normal. That awkward moment sparked a mission. She saved up, maxed out 11 credit cards and pitched 180 people before launching Daye in 2018. Now the company makes period products, health screening kits and supplements – all designed with proper scientific research behind them.
TURNING PERSONAL FRUSTRATION INTO SCIENCE-BACKED INNOVATION
Valentina shows that the biggest business ideas often come from problems nobody else is willing to talk about.

VICTORIA JENKINS
Unhidden
Award-winning adaptive fashion brand making style accessible for everyone.
UNHIDDEN
With 14 years as a garment technologist for brands like Victoria Beckham and AllSaints, Victoria faced her own accessibility barriers and founded the UK's first adaptive fashion brand to join the British Fashion Council. A disability campaigner and author, she appeared on Dragon's Den and was named one of Vogue's 25 most influential women in 2023. She's proving fashion can be revolutionary when designed for everyone.
INCLUSIVE INNOVATION
Victoria proves that fashion can be revolutionary when it's designed for everyone, not just the few.

VICTORIA PEPPIATT & SARAH DANIEL
Hey Savi
Two powerhouse co-founders using AI to fix fashion search - so women can find exactly what they want to wear.
HEY SAVI
Victoria previously built and sold a company at a 33x return. Sarah ran a global business with offices in 75 countries. Both knew the same frustration: finding the right outfit online meant endless, exhausting scrolling. Together they co-founded Hey Savi, an AI-powered fashion search app that understands exactly what you are looking for and matches you to the perfect outfit from hundreds of retailers in seconds rather than hours.
POWER DUO PROBLEM-SOLVERS
Sometimes the best business ideas come from solving your own everyday frustrations.

VIVI FRIEDGUT
Blackbullion
Fintech founder helping university students take control of their money and find funding they never knew existed.
BLACKBULLION
Vivi Friedgut is the founder and CEO of Blackbullion, a fintech platform that helps university students manage their money, find scholarships, and build real financial confidence. Recognised in the FinTech 50, Blackbullion works with universities across the UK to connect students with funding and financial education. Vivi saw that too many students were struggling with money in silence and built a platform to change that. She is proof that fintech can be built with purpose - not just profit.
MAKING MONEY LESS SCARY FOR STUDENTS
Every student deserves to feel confident about their finances - not stressed.

VIVIEN WONG
Little Moons
Bite-sized mochi ice cream that became a viral sensation.
LITTLE MOONS
Vivien and her brother Howard took their family's mochi ice cream recipe from a small London kitchen to a global phenomenon. Little Moons went viral on TikTok during lockdown, with millions of views driving customers to supermarket freezers across the UK. The brand is now stocked in retailers worldwide and has created an entirely new category in frozen treats, proving that honouring your cultural heritage while embracing modern platforms creates magic.
VIRAL AUTHENTICITY
Vivien shows that honouring your heritage while embracing modern platforms creates magic.

XIAOYAN (AMY) MA
Danu Robotics
Using AI-powered robotics to revolutionise waste sorting and transform recycling worldwide.
DANU ROBOTICS
An expert in AI and supercomputing, Amy founded Danu Robotics out of frustration with wasteful recycling systems still reliant on manual labour. She built a team of robotics and computer vision specialists to create H.E.R.O., a smart robotic system that uses AI to identify and sort recyclable materials with incredible speed and accuracy. Named a Blue Earth 100 winner, Danu Robotics is building the foundation for a truly circular economy.
AI-POWERED SUSTAINABILITY
Intelligent automation can turn the world's waste problem into a circular economy solution.

YANA AND AARTI SOLANKI
Yani Beauty
A mother-daughter team behind Yani Beauty - it all started when 5-year-old Yana created her own natural lip balm in a hospital bed.
YANI BEAUTY
When Yana Solanki was admitted to hospital at just 5 years old, the dry air made her lips crack and bleed - and every balm they tried was too harsh or too full of chemicals. So she did what most grown-ups never do: she created the solution herself. With help from her mum Aarti, she researched natural, gentle ingredients and made her very first vegetarian lip balm - and it worked. That one little balm grew into Yani Beauty, a natural lip care range, and inspired Aarti to build the brand alongside her. Now 10, Yana is proof that you are never too young to spot a problem and solve it.
PROBLEM SOLVING
If something doesn't work, don't wait for someone else - create the solution yourself.

YANDIS YING
Dot Dot Bubble Tea
Founder of Dot Dot Bubble Tea - the UK's first ready-to-drink bubble tea in glass bottles and cans, built from a café in Stoke Newington.
DOT DOT BUBBLE TEA
Yandis Ying launched Dot Dot Bubble Tea in 2020 with a simple mission: to make bubble tea and Asian flavours more accessible on the UK high street while offering lower-sugar, better-for-you options. Starting with a bubble tea café in Stoke Newington, London, she grew the brand into the UK's first ready-to-drink bubble tea in glass bottles and cans. Her background in building world-class digital products and creative leadership helped her turn a passion project into an award-winning, fast-growing consumer brand. In 2025 she was appointed a London Ambassador for the British Business Bank's Start Up Loans programme, championing other founders on their own journeys.
TURNING A PASSION PROJECT INTO A SCALABLE BRAND
Great businesses often start as the thing you wish existed in your own neighbourhood.

ZANDRA MOORE
Zygens
Founder & CEO of Zygens, an agentic AI consultancy helping leadership teams move from AI ambition to safe, practical deployment.
ZYGENS
After 25 years in tech, Zandra founded Zygens, an AI consultancy for finance and professional services. Previously she co-founded Panintelligence, scaling it internationally to over 450 customers. An MBE recipient for services to gender equality, and founder of Lean In Leeds and The Whole Point, Zandra champions inclusive growth in technology.
TURNING AI AMBITION INTO SAFE, MEASURABLE OUTCOMES
Real work. Real outcomes. No AI theatre.

ZARA RANSLEY
MyPocketSkill
Helping teens earn money and build real-world business skills.
MYPOCKETSKILL
Zara co-founded MyPocketSkill to connect teenagers with local pocket money tasks like tutoring, pet sitting, gardening and music lessons. The platform teaches real-world financial literacy and entrepreneurial skills while giving young people a safe, verified way to earn money and build confidence. It is changing how the next generation thinks about work, independence and money management, proving that entrepreneurial spirit can start long before you leave school.
YOUTH EMPOWERMENT
Zara is building financially savvy entrepreneurs before they even leave school.

ZOE WILLIAMS
Aegle's
Founder of Aegle's, the inside-out skincare supplement brand that won Who What Wear Best Skin Supplement 2025.
AEGLE'S
Zoe Williams founded Aegle's after struggling with stubborn adult acne in her mid-20s. Working with skin practitioner Lili Frances Kerr, she discovered that targeting the root cause - a hormonal imbalance - through diet and supplements cleared her skin. Determined to share the approach, Zoe retrained as a natural skin practitioner and spent two and a half years testing before launching Aegle's Clear Skin Complex. In 2020 she remortgaged her flat to fund the business, which went on to win Who What Wear Best Skin Supplement 2025.
TURNING PERSONAL STRUGGLE INTO A TRUSTED BRAND
If the solution you need doesn't exist yet, build it - even if it means betting on yourself.
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