Give them skills they'll use for life
Confidence to share an idea. Money sense that actually makes sense. Creativity, problem-solving and the confidence to give something a go.
We Can Be helps young people aged 6-18 build real-world skills by turning their ideas, interests and curiosity into things they can actually create.
They don't need a business idea. They don't need to know anything about business. They just need somewhere to start.
Ages 6-18 · Free to start · No card needed
The short answer
We Can Be is a UK platform that helps children aged 6-18 build confidence, money skills and future-ready thinking - through story-led courses, interactive tools, printed books and 251+ real UK female founders. No business idea needed. It's free to start with no card, and full household access is a one-off £29.
Why parents choose it
- Learning by doing, with something tangible at the end
- Sessions with a clear finish - not an endless feed
- One payment for the whole household, forever
You don't have to be raising the next CEO
This isn't about pushing your child to start a company.
It's about helping them become someone who can spot an opportunity, think for themselves, understand money, explain an idea and have the confidence to try.
Because whether they become a founder, an engineer, a designer, a teacher - or do something that doesn't exist yet - those skills matter.
To speak up, make decisions and trust their own ideas.
To understand costs, pricing, profit and where money actually goes.
To look at a problem and imagine something better.
To ask questions, listen, explain and pitch an idea.
To test something, learn when it doesn't work and try again.
To take an idea from "maybe..." to "I made this."
Why this, why now
Why teach kids business skills?
Three things are true at once, and together they make a strong case for starting before the exam years.
Confidence starts slipping early
Girls' self-belief about being clever or capable begins to dip in primary school, long before any exam. The antidote isn't a talk - it's doing something hard and seeing it work.
Why girls quitYoung people not in education, work or training
The UK's NEET numbers are the highest in a decade, and the Milburn review put employability skills at the centre of the fix. Enterprise skills are a safety net now, not an extra.
The NEET crisis explainedMost timetables have no room for this
Pricing, profit, pitching, resilience and how money actually works rarely get taught before GCSE options. Home is where most children first meet them.
What is enterprise education?What will they actually do?
Not another lesson about business
They'll build something. Depending on their age, they might:
It's learning by doing - with something tangible at the end.
No business idea?
That's absolutely fine
In fact, we'd expect most young people not to arrive with one. Coming up with ideas is part of what We Can Be teaches. We help them start with three simple things:
What are you interested in?
Football, baking, gaming, animals, art. Interests are where good ideas hide.
What are you good at?
Drawing, numbers, making things, organising people. Skills point to what they could offer.
What problems do you notice around you?
Annoyances big and small - every business ever started with one of these.
From there, they can explore possibilities, choose something they care about and see where it takes them. And if they already have an idea? Even better. They can use it throughout the activities to test it, improve it and make it more real.
Made for their age
Not watered down from an adult business course
Curiosity starts here.
Stories, drawing, simple money activities and playful challenges help younger children discover where ideas come from and what it means to create something for someone else. Designed to be explored together with a grown-up.
Explore ages 6-8From big imagination to first business idea.
They'll choose an idea, create a brand, understand customers, explore costs and pricing and discover how profit works. Along the way they'll build their first simple business plan and finish with a 60-second pitch.
Explore ages 9-11Less theory. More trying things out.
They'll investigate real problems, research potential customers, test ideas, create prototypes, experiment with pricing and start thinking more critically about what makes an idea work. Then they'll bring it all together in a pitch.
Explore ages 12-14Take an idea seriously.
Older teens go deeper into customer research, demand, MVPs, branding, unit economics, pricing, money and what it actually takes to turn an idea into something viable. They finish with something they can talk about in applications, interviews or their portfolio - or choose to take further.
Explore ages 15-18Screen time with a finish line
The screen gives the direction. They do the thinking.
We know the last thing most parents are looking for is another reason for their child to stare at a screen. So We Can Be isn't designed as an endless feed. Courses are broken into manageable sessions - usually around 25-40 minutes - and many activities deliberately take them away from the screen.
Start off screen
Books and workbooks you can hold
The easiest place to start with no screen at all - an illustrated storybook for younger children and a write-in, 10-mission workbook for 10-14s, by the same team.
And they don't have to do it alone
Meet Blaze, their AI business coach
From age 9+, young people can use Blaze when they get stuck. Not to do the work for them - to help them think.
Blaze can suggest possibilities, ask questions and help them think something through. Your child still makes the decisions.
- Designed for ages 9+, with age-adapted answers
- Coaching, not answers - they decide what to do
- No social media growth advice for under-14s
- 3 free uses a day, unlimited with full access
Blaze 🔥
AI Business Coach
They might ask me things like:
“I want to start something but don't know what.”
“How do I know if anyone would buy this?”
“Is £5 too much to charge?”
“Can you help me improve my pitch?”
You cannot be what you cannot see
251+ real UK women who started with nothing obvious, across a dozen sectors - written to be read in a couple of minutes, with your child or on their own.
- Not celebrities playing at entrepreneurship - real people who had an idea and did something with it
- Food, tech, fashion, science, sport, beauty, sustainability and more
- Some built something huge, some built something small, some changed direction completely
Everything in one place
One place to explore, not ten tabs to piece together
Instead of trying to piece together random YouTube videos, worksheets and websites, We Can Be gives young people one place to explore.
Structured courses
Step-by-step learning designed around different ages and abilities.
See the coursesInteractive tools
Games, calculators, simulators and idea-building tools that turn concepts into something they can play with.
Explore the toolsBlaze AI coach
Age-adapted support when they're stuck or want to explore an idea further.
Meet Blaze251+ role models
Real female founders showing just how many different ways there are to build something.
Meet the foundersIdeas & resources
101 business ideas plus a curated library of useful external resources to keep their curiosity going.
Get the ideasWhat you get
What does it cost, and what is free?
Free means free. Paid means one payment. Here is exactly where the line sits.
Free, no card
Enough to know if they'll love it.
- Module 1 of every age course
- A selection of interactive tools
- 3 AI uses a day, including Blaze
- Every founder story and the resource library
- Free printables and downloads
£29 once - whole household, forever
Not per child. Not a subscription.
- Every module of the relevant digital courses
- Unlimited use of all interactive tools
- Unlimited Blaze AI coaching
- All downloadable workbooks, printables and activities
- Certificates and badge progression
- Future digital content at no extra cost
Not included: Printed books and printed workbooks (sold separately in the shop)
See pricing“But my child isn’t entrepreneurial…”
Perfect. They don't need to be.
They might be any of these - or something else entirely:
There isn't one kind of entrepreneur - and entrepreneurship isn't really the point. Learning that you can have an idea and do something about it is.
Girls-first. Open to everyone.
We Can Be puts female founders front and centre for a reason. Young people still see far fewer examples of women building businesses, creating products and leading companies. We want girls to grow up seeing entrepreneurship as one of the possibilities available to them.
But every course, tool and activity is open to everyone. Because confidence, creativity and financial capability aren't girls' skills or boys' skills. They're life skills.
For you
You don't need to know anything about business either
Seriously. You don't need to teach the lesson. You don't need to explain gross margin over breakfast. And you definitely don't need a brilliant idea yourself. We Can Be guides them through the process. Your role can be much simpler:
Sometimes the best thing you can give them is an interested audience.
Your account
Set up in minutes, then watch their progress
One login for the whole household. Add a child profile, pick their age track, and everything they do saves to a simple dashboard.
How to get started
- 1Sign up free with email or Google - no card needed
- 2Add a child profile with their first name and age
- 3Choose the right age track: 6-8, 9-11, 12-14 or 15-18
- 4Open module 1 and their progress starts saving automatically
What the parent dashboard shows
Track progress
Which modules are complete and what's next.
Earned badges
Skills and achievements they unlock as they go.
AI credits
3 free Blaze uses a day, unlimited with full access.
Household access
One payment covers all your children, forever.
What families are saying
"My daughter went from 'I don't have any ideas' to running a lemonade stand with custom branding. In two weeks!"
"The educator resources saved me hours of prep time and my students are more engaged than ever."
"I used to think business was for adults. Now I'm designing my own jewelry line!"
Questions parents ask us
The honest answers
No. Finding an idea is part of the experience. They can start with their interests, strengths or a problem they've noticed and build from there.
Give them somewhere to start
They don't need to know what they want to be. They don't need a perfect idea. They don't even need to think of themselves as entrepreneurial.
Give them the chance to explore an idea, make some decisions and discover: "Actually, I can do this."
Free to start · No card needed · Ages 6-18
Explore More from We Can Be
Courses, tools, AI coaching and resources to help young people start building.
Courses for Every Age
Story-led enterprise courses for ages 6–18 covering branding, finance, marketing and more.
Explore courses for every age →Fun Tools to Build Skills
interactive AI tools that build skills - pitch builders, brand creators, calculators, generators and quizzes.
Try the fun business tools →Shop Books & Workbooks
Story-led books, workbooks and free downloads for young entrepreneurs aged 6–14.
Browse books & workbooks →Female Founder Role Models
250+ real UK female founders across 12 industries. Real stories that inspire every kid.
Meet 250+ female founders →Ask Blaze AI Coach
Ask Blaze anything about starting a business. Age-appropriate AI coaching for ages 9–18.
Chat with Blaze →Blog & Guides
Articles on female founders, money skills, business ideas and enterprise education.
Read the blog →