Give them skills they'll use for life
Money, confidence and business skills for children aged 6-18, through story-led courses, games, books and real UK female founders.
They don't need a business idea or any business knowledge. They just need somewhere to start.
Ages 6-18 · Free to start · No card needed
By Kim Loudon, founder of We Can Be · Reviewed
The short answer
We Can Be is a UK platform that helps children aged 6-18 build confidence, money skills and future-ready thinking - through story-led courses, interactive tools, printed books and 250+ real UK female founders. No business idea needed. It's free to start with no card, and full household access is a one-off £29.
Why parents choose it
- Learning by doing, with something tangible at the end
- Sessions with a clear finish - not an endless feed
- One payment for the whole household, forever
You don't have to be raising the next CEO
We Can Be helps children spot an opportunity, think for themselves, understand money, explain an idea and have the confidence to try.
Those skills matter whether they become a founder, an engineer, a designer, a teacher - or do something that doesn't exist yet.
To speak up, make decisions and trust their own ideas.
To understand costs, pricing, profit and where money actually goes.
To look at a problem and imagine something better.
To ask questions, listen, explain and pitch an idea.
To test something, learn when it doesn't work and try again.
To take an idea from "maybe..." to "I made this."
“But my child isn't entrepreneurial…” Perfect. They don't need to be.
There isn't one kind of entrepreneur. Learning that you can have an idea and do something about it is the point.
Why this, why now
Why teach kids business skills?
Three numbers that explain why we start before the exam years.
Couldn't name a female entrepreneur
Roughly four in five young people aged 11-18 couldn't name a single female entrepreneur. It's hard to picture yourself doing something you've never seen anyone like you do.
Source: Santander research, 2020
Why role models matterYoung people not in education, work or training
That's the number of 16-24 year olds in the UK who are NEET. Enterprise skills can be one part of the response, alongside support with the wider barriers they face.
Source: ONS estimate, April-June 2026
The NEET crisis explainedRemember learning about money at school
Only 26% of 18-21 year olds remembered any financial education at school, and 79% had never made a budget. For most children, home is where money first starts to make sense.
Source: Santander research, 2025
How to teach kids about moneyWhat will they actually do?
Not another lesson about business
They'll build something. Depending on their age, they might:
No business idea? That's fine.
Most young people don't arrive with one. Coming up with ideas is part of what We Can Be teaches, starting with three questions:
What are you interested in?
Football, baking, gaming, animals, art. Interests are where good ideas hide.
What are you good at?
Drawing, numbers, making things, organising people. Skills point to what they could offer.
What problems do you notice?
Annoyances big and small. Every business ever started with one of these.
Already have an idea? Even better. They can use it all the way through to test it and make it better.
Made for their age
Not watered down from an adult business course
Curiosity starts here.
The full 6-8 course is still being built. For now, younger children do the first Pioneers mission with a grown-up alongside, plus a storybook, a free colouring book and founder stories to read aloud.
See what's ready nowFrom big imagination to first business idea.
They'll choose an idea, create a brand, understand customers, explore costs and pricing and discover how profit works. Along the way they'll build their first simple business plan and finish with a 60-second pitch.
Explore ages 9-11Less theory. More trying things out.
They'll investigate real problems, research potential customers, test ideas, create prototypes, experiment with pricing and think harder about what makes an idea work. Then they bring it all together in a pitch.
Explore ages 12-14Take an idea seriously.
Older teens go deeper into customer research, demand, MVPs, branding, unit economics and pricing. They finish with something they can talk about in applications, interviews or a portfolio, or choose to take further.
Explore ages 15-18Screen time with a finish line
The screen gives the direction. They do the thinking.
We Can Be isn't an endless feed. Courses are broken into missions of around 20-40 minutes, and each one has a real-world task that takes them away from the screen to:
Or start with no screen at all
An illustrated storybook for ages 6-9 and a write-in, 10-mission workbook for ages 10-14, by the same team.
And they don't have to do it alone
Meet Blaze, their AI business coach
From age 9, young people can ask Blaze for help when they get stuck. It won't do the work for them. It helps them think.
- Designed for ages 9+, with answers pitched at their age
- Asks questions back - your child makes the decisions
- Checks every message and reply for safety, and points worrying messages to a trusted adult and Childline
- No social media advice for under-15s
- Chats aren't saved to their account or used to train public AI models
- 3 free uses a day, unlimited with full access
Blaze
AI business coach
They might ask me things like:
“I want to start something but don't know what.”
“How do I know if anyone would buy this?”
“Is £5 too much to charge?”
You cannot be what you cannot see
250+ real UK women who started with nothing obvious, across food, tech, fashion, science, sport and more - written to be read in a couple of minutes, with your child or on their own.
- Girls-first, open to everyone: young people see far fewer women building businesses, so we put female founders front and centre. Every course and tool is for all children.
- Real people who had an idea and did something with it, not celebrities
- Some built something huge, some built something small, some changed direction completely
What you get
What does it cost, and what is free?
Free means free. Paid means one payment. Here is exactly where the line sits.
Free, no card
Enough to know if they'll love it.
- Module 1 of every course
- A selection of interactive tools
- 3 AI uses a day, including Blaze
- Every founder story and the resource library
- Free printables and downloads
£29 once - whole household, forever
Not per child. Not a subscription.
- Every module of the relevant digital courses
- Unlimited use of all interactive tools
- Unlimited Blaze AI coaching
- All downloadable workbooks, printables and activities
- Certificates and badge progression
- Future digital content at no extra cost
Not included: Printed books and printed workbooks (sold separately in the shop)
See pricingFor you
You don't need to know anything about business either
You don't need to teach the lesson or explain gross margin over breakfast. We Can Be guides them. Your part can be as simple as:
Sometimes the best thing you can give them is an interested audience.
Set up in minutes
- 1Sign up free with email or Google - no card needed
- 2Add a child profile with their first name and age
- 3Choose the right age track: 6-8, 9-11, 12-14 or 15-18
- 4Open module 1 and their progress starts saving automatically
What the parent dashboard shows
Track progress
Which modules are complete and what's next.
Earned badges
Skills and achievements they unlock as they go.
AI credits
3 free Blaze uses a day, unlimited with full access.
Household access
One payment covers all your children, forever.
Questions parents ask us
The honest answers
No. Finding an idea is part of the experience. They can start with their interests, strengths or a problem they've noticed and build from there.
Not at all. We use entrepreneurship to build confidence, creativity, money skills, communication, problem-solving and initiative. Those skills are useful wherever they go next.
Anywhere from 6 to 18. Ages 9-11, 12-14 and 15-18 each have their own course. Ages 6-8 don't have a separate course yet, so younger children start with the first Pioneers mission alongside a grown-up, plus books and printables.
Younger children will benefit from you joining in. From around age 9, most of it is designed for the young person to work through themselves. You don't need any business knowledge.
Most course modules take around 20-40 minutes, easy to split across sessions, and many lead into an off-screen activity - drawing, researching, making, talking to someone or practising a pitch. There's a clear end point rather than an endless feed.
Blaze is for ages 9+ and only coaches on business and enterprise topics. It checks every message and reply for safety, refuses unsafe questions, points worrying messages to a trusted adult and Childline, and gives no social media advice to under-15s. Chats aren't saved to your child's account and aren't used to train public AI models.
Pocket-money apps help children manage money they already have. We Can Be teaches where money comes from: working out what something costs, setting a price and seeing what's left as profit, using an idea of their own. Plenty of families use both.
No. Female role models are deliberately more visible because young people see far fewer examples of women building businesses. Every course, tool and activity is open to everyone.
It's free to start, with no card needed. Full access for the whole household is £29, paid once rather than as a subscription. Printed books are sold separately.
Give them somewhere to start
They don't need to know what they want to be, or have a perfect idea, or think of themselves as entrepreneurial.
Give them the chance to explore an idea, make some decisions and discover: "Actually, I can do this."
Free to start · No card needed · Ages 6-18
Explore More from We Can Be
Courses, tools, AI coaching and resources to help young people start building.
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Story-led enterprise courses for ages 6–18 covering branding, finance, marketing and more.
Explore courses for every age →Fun Tools to Build Skills
interactive AI tools that build skills - pitch builders, brand creators, calculators, generators and quizzes.
Try the fun business tools →Shop Books & Workbooks
Story-led books, workbooks and free downloads for young entrepreneurs aged 6–14.
Browse books & workbooks →Female Founder Role Models
250+ real UK female founders across 11 sectors. Real stories that inspire every kid.
Meet 250+ female founders →Ask Blaze AI Coach
Ask Blaze anything about starting a business. Age-appropriate AI coaching for ages 9–18.
Chat with Blaze →Blog & Guides
Articles on female founders, money skills, business ideas and enterprise education.
Read the blog →