Fashion & Beauty

Tendai Moyo

Founder of Ruka Hair - UK based

Co-founder and CEO of Ruka Hair - the UK's number one Afro hair extensions brand and the first Black-owned hair extension brand in Selfridges.

What Ruka Hair does

Tendai Moyo grew up in Zimbabwe and moved to the UK with a clear mission: to build brands for people the beauty industry had long overlooked. She co-founded Ruka Hair to create hair extensions that actually match natural curls and coils, solving a problem she experienced firsthand. Ruka - meaning 'doing hair' - became the UK's number one Afro hair extensions brand and the first Black-owned hair extension brand to launch in Selfridges. With a background at Bain and a seat on the British Beauty Council advisory board, Tendai is proving that products built by and for under-served communities can reshape the mainstream.

Visit Ruka Hair

Source: the company's own website and published interviews. We only publish details the founder has shared publicly.

Superpower: Purpose-Led Vision

"My dream is to make brands for the underserved consumer - the consumer who looks just like me."

What a young person can learn from this

A real business in fashion & beauty started with a specific problem, not a perfect plan.
Purpose-Led Vision is a skill you can practise, not something you are born with.
How product & service development shows up in a real business.
How branding & marketing shows up in a real business.
How growth & scaling shows up in a real business.