Fashion & Beauty

Daisy Kelly

Founder of Glow For It - UK based

Founder of Glow For It - the viral beauty brand born in lockdown, helping people invest in their natural beauty with effective lash serums and skincare.

What Glow For It does

After lockdown left her with damaged lashes and a cut-short university degree, Daisy Kelly spotted a gap for an affordable, effective lash serum that wasn't oil-based or full of harmful hormones. She invested the rest of her student loan into formulating her first product, borrowing the cost of her first manufacturing order from her mum - and paid it back from the profits of batch one. Glow For It has since grown from a single lash serum into a fast-growing UK beauty brand with a loyal community, championing natural beauty for everyone.

Visit Glow For It

Source: the company's own website and published interviews. We only publish details the founder has shared publicly.

Superpower: Community-Led Branding

"If women don't love using it, it doesn't matter how good it is - make it joyful."

What a young person can learn from this

A real business in fashion & beauty started with a specific problem, not a perfect plan.
Community-Led Branding is a skill you can practise, not something you are born with.
How branding & marketing shows up in a real business.
How product & service development shows up in a real business.
How real-world business shows up in a real business.