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Fashion & Beauty

Kameese Davis

Founder of Nylah's Naturals - UK based

Founder of Nylah's Naturals - science-backed haircare for textured hair, created from a kitchen and scaled into a 7-figure brand.

Kameese Davis, founder of Nylah's Naturals

What Nylah's Naturals does

Kameese Davis started Nylah's Naturals from her own kitchen, making hair restoration products after struggling to find science-backed solutions for afro and textured hair. What began as a personal mission grew into a 7-figure beauty brand stocked in major retailers including Boots and Superdrug. She appeared on Dragons' Den in 2021 and walked away from an offer because she believed her vision was worth more - a decision that paid off when she won £150,000 in TV advertising through the Channel 4 and Lloyds Bank Black in Business initiative. Today Nylah's Naturals is a purpose-led brand proving that products built for under-served communities can become mainstream successes.

Visit Nylah's Naturals

Source: the company's own website and published interviews. We only publish details the founder has shared publicly.

Superpower: Purpose-Led Persistence

"Back yourself. If you believe in your vision, don't let one room full of doubts change your path."

What a young person can learn from this

  • A real business in fashion & beauty started with a specific problem, not a perfect plan.
  • Purpose-Led Persistence is a skill you can practise, not something you are born with.
  • How product & service development shows up in a real business.
  • How branding & marketing shows up in a real business.
  • How growth & scaling shows up in a real business.

Try this

Talk about it: Who is this brand for, and what would make someone choose it over a cheaper option?

Then do it: Sketch a product idea for one specific person you know, then name the one thing that makes it different.

Use the Brand Identity Builder

Where to go next

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