Fashion & Beauty

Amelia Tombs & Chloe Grant

Co-founders of Under + Beneath - UK based

Fashion-tech co-founders redesigning bras to be sustainable, custom-fit, and made for real bodies.

Amelia Tombs & Chloe Grant, co-founders of Under + Beneath

What Under + Beneath does

Amelia Tombs and Chloe Grant are UK co-founders of Under + Beneath, a fashion-tech startup on a mission to fix the bra industry. Most bras are mass-produced, badly fitting, and terrible for the planet. Amelia and Chloe are changing that by creating sustainable, custom-fit bras designed around real bodies. Amelia learned how big supply chains work at Amazon and Unilever, and Chloe is a sustainable fashion designer who also writes the Making Sustainability Sexy newsletter. Together they are proving fashion can be beautiful and planet-friendly at the same time.

Visit Under + Beneath

Source: the company's own website and published interviews. We only publish details the founders has shared publicly.

Superpower: Sustainable Fashion Innovation

"Everyone deserves a sustainably-made custom-fit bra that makes them feel supported, comfortable, and confident."

What a young person can learn from this

A real business in fashion & beauty started with a specific problem, not a perfect plan.
Sustainable Fashion Innovation is a skill you can practise, not something you are born with.
How product & service development shows up in a real business.
How sustainability & social impact shows up in a real business.
How entrepreneurial mindset shows up in a real business.