Fashion & Beauty

Katie Arnold

Founder of Club Peppermint - UK based

Former freelance social media manager building Club Peppermint, a luxury 80s-inspired British fashion brand - and sharing every step with her 130,000+ LinkedIn followers.

Katie Arnold, founder of Club Peppermint

What Club Peppermint does

Katie founded Club Peppermint in London in 2023 after years working as a freelance social media manager. Instead of keeping the journey behind closed doors, she built the brand in public - sharing the wins, the mistakes and the money side of starting a fashion label with a LinkedIn community that has grown to more than 130,000 followers. Club Peppermint creates heavyweight, 80s-inspired unisex basics, knitwear and outerwear, all made in Portugal, and the brand earned a spot on the FEBE Growth 100 watch list of the UK's fastest-growing founder-led businesses.

Visit Club Peppermint

Source: the company's own website and published interviews. We only publish details the founder has shared publicly.

Superpower: Building in Public

"Share the journey honestly and the right people will come along for the ride."

What a young person can learn from this

A real business in fashion & beauty started with a specific problem, not a perfect plan.
Building in Public is a skill you can practise, not something you are born with.
How branding & marketing shows up in a real business.
How entrepreneurial mindset shows up in a real business.
How product design & prototyping shows up in a real business.