Fashion & Beauty

Clarice Ng

Founder of MUI Diamonds - UK based

Founder of MUI Diamonds - a fine jewellery house redefining modern luxury with ethically sourced lab-grown diamonds and gems.

What MUI Diamonds does

Clarice Ng founded MUI Diamonds at 23 to challenge everything she didn't see herself in within the traditional fine jewellery world. Starting from sketches and prototypes while on the King's College London start-up accelerator, she built a fine jewellery house specialising in bespoke, made-to-order pieces using ethically sourced lab-grown diamonds and gems. Her mission is to make luxury jewellery bold, attainable and modern - pieces designed for everyday life, not just special occasions, while taking the ethical and environmental concerns out of fine jewellery.

Visit MUI Diamonds

Source: the company's own website and published interviews. We only publish details the founder has shared publicly.

Superpower: Modern Luxury Thinking

"I didn't see myself in traditional fine jewellery, so I created a new vision of modern luxury."

What a young person can learn from this

A real business in fashion & beauty started with a specific problem, not a perfect plan.
Modern Luxury Thinking is a skill you can practise, not something you are born with.
How product & service development shows up in a real business.
How branding & marketing shows up in a real business.
How sustainability & impact shows up in a real business.