In this article
We Can Be is an entrepreneurship education platform built for young people aged 6–18. It brings together age-tailored courses, interactive AI-powered tools that build skills, 250+ real female founder role models, a curated resources library, and Blaze – an AI business coach – all in one place. A generous free plan gets you started with daily access to tools, taster course modules, and the full role models library. Affordable lifetime plans (from £29) unlock unlimited access to everything. Whether you're a parent, educator, or young person ready to explore, the tools to start building confidence, creativity, and real-world skills are here.
What's Included
- Three age-tailored courses: Pioneers (9–11), Innovators (12–14), and Trailblazers (15–18)
- fun tools that build skills including AI Idea Machine, Business Plan Builder, and Pricing Wizard
- 250+ real female founder role models from every industry
- Blaze 🔥 – an AI business coach for personalised guidance
- A curated library of 140+ external resources and skills platforms
- A Shop with books and workbooks
- Educators Hub with lesson plans and classroom tools (coming soon)
- Free plan with daily access – affordable lifetime plans from £29 for unlimited use
Welcome to We Can Be – a platform we've been building, testing, and refining with one goal: to make entrepreneurship education accessible, exciting, and genuinely useful for young people.
This isn't another website with a list of articles. It's a full learning ecosystem – courses, interactive tools, real founder stories, AI coaching, and everything a young person needs to go from "I have an idea" to "I'm actually doing it."
Why we built We Can Be
The numbers tell a stark story. 81% of young people can't name a single female entrepreneur. Girls' confidence drops sharply between ages 11 and 14. By the time they reach GCSE age, many have already decided that "business isn't for people like me."
There's no shortage of talent or ambition. What's missing is visibility, access, and the kind of support that meets young people where they are. We built We Can Be to fill that gap – with content that's age-appropriate, genuinely engaging, and rooted in real-world skills that matter regardless of whether someone goes on to start a business.
Our mission: Every young person – regardless of background, gender, or postcode – should have the tools, role models, and confidence to explore what they're capable of. We Can Be exists to make that possible, with a free plan to get started and affordable lifetime access for those ready to go further.
Three age-tailored courses
We Can Be features three structured learning tracks, each designed for a specific age group with age-appropriate language, activities, and challenges:
Pioneers (Ages 9–11)
An introduction to entrepreneurial thinking through playful challenges, creative projects, and stories of real founders. Modules cover ideas, branding, money basics, and selling – all through a lens of curiosity and fun.
Innovators (Ages 12–14)
A deeper dive into business skills including market research, customer discovery, pricing strategy, and brand identity. Interactive tools help learners build real business plans step by step.
Trailblazers (Ages 15–18)
For teens ready to take their ideas seriously. Covers pitching, financial planning, legal structures, marketing strategy, and leadership. Designed to feel like a real accelerator programme.
Each course includes interactive activities, quizzes, creative challenges, and a badge system that rewards progress. Modules are designed to be completed independently or with a parent, teacher, or group. The first module of each course is available free as a taster – full access to all modules requires a paid plan.
fun tools that build skills
The Tools Hub is the heart of We Can Be's hands-on learning. Over 50 interactive builders, calculators, and simulators let young people practise real business skills – not in theory, but by doing.
AI Idea Machine
Generate business ideas based on passions and interests
Business Plan Builder
Create a professional business plan step by step
Pitch Builder
Write and practise a compelling business pitch
Pricing Wizard
Calculate costs, margins, and the right price
Brand Name Generator
Brainstorm and test brand names with AI
Budget Boss
Build a budget and understand profit and loss
Passion to Profit Mapper
Turn hobbies and interests into business ideas
Money Maths Calculator
Practise real-world financial calculations
Many tools are AI-powered, using artificial intelligence to provide personalised feedback and suggestions. All tools are designed to be age-appropriate and safe, with no ads. Free plan users can access AI-powered tools up to three times per day – unlimited use is available on paid plans.
Pricing & plans
We believe cost should never be a barrier to learning. That's why We Can Be offers a generous free plan that gives every young person real access to the platform:
Free Plan
Browse all 250+ role models, access the full resources library, try a taster module from every course, and use AI tools and Blaze coaching up to three times per day. No credit card required.
Standard Lifetime Access – £29
Unlock every course module, unlimited AI tool use, unlimited Blaze 🔥 coaching, PDF exports, certificates, family sharing with child profiles, and all premium features. A one-off payment – no subscription, no recurring fees.
Educator Lifetime Access – £49 (coming soon)
Everything in Standard, plus the full Educators Hub with lesson generation, flagship programme builder, and age-track curriculum tools. Designed for teachers, tutors, and youth leaders.
250+ real female founder role models
You can't be what you can't see. That's why We Can Be includes a searchable library of over 170 real female founders from every industry – tech, fashion, food, social enterprise, science, sport, and more.
Each profile tells the founder's story in an accessible, inspiring way: how they started, what challenges they faced, and what makes them stand out. Role models are integrated directly into course modules, so learners meet real founders at every stage of their journey.
81% of young people can't name a female entrepreneur. Our Role Models Library is here to change that – making real founder stories visible, relatable, and part of every learning experience.
Blaze – your AI business coach
Blaze 🔥 is We Can Be's built-in AI business coach. Think of it as a friendly, always-available mentor that helps young people work through their ideas, solve problems, and build confidence – all in a safe, age-appropriate space.
Blaze doesn't do the work for you. It asks the right questions, suggests approaches, and encourages critical thinking. Whether a young person is stuck on a business name, unsure how to price a product, or needs help planning a pitch, Blaze is there to guide – not replace – their thinking. Free plan users get three Blaze chats per day, while paid plans include unlimited coaching.
The Shop
The We Can Be Shop features curated books and workbooks for young entrepreneurs – practical resources to support learning beyond the platform.
Built for educators too (coming soon)
We Can Be isn't just for home use. We're building a dedicated Educators Hub designed to bring entrepreneurship into the classroom. Here's what's planned:
Curriculum alignment: Activities mapped to PSHE, Citizenship, and enterprise education frameworks for KS2, KS3, and KS4.
AI lesson generator: Create tailored lesson plans based on age group, topic, and session length.
Flagship programmes: Ready-to-run Entrepreneur Day and Entrepreneurs Week programmes for each age track.
Classroom tools: Group activities, collaborative challenges, and resources designed for school settings.
The Educators Hub is currently in development. Teachers, tutors, and youth leaders can sign up on the Educators page to be notified when it goes live.
What's next
We Can Be is live and growing. We're adding new tools, expanding our role models library, and building features based on what young people, parents, and educators tell us they need. Here's what's on the way:
The full Educators Hub with lesson generation and classroom tools
Digital Guides – step-by-step walkthroughs for building websites, creating content, using AI safely, and setting up online shops
More interactive tools across every skill category
Expanded role models library with new founders and industries
Community features for young entrepreneurs to connect
Partnerships with schools and youth organisations across the UK
We'd love to hear from you. Whether you're a parent, educator, young person, or organisation – your feedback shapes what we build next. Reach out via our Contact page or connect with us on social media.
We built We Can Be because every young person deserves the tools, role models, and encouragement to explore what they're capable of. Welcome aboard.
Frequently Asked Questions
What is We Can Be?
We Can Be is an entrepreneurship education platform designed for young people aged 6–18. It includes interactive courses, AI tools that build real business skills, 250+ female founder role models, a curated resources library, and an AI business coach called Blaze. A free plan lets you explore with daily usage limits, and affordable lifetime plans unlock unlimited access.
Is We Can Be free to use?
We Can Be offers a generous free plan that includes access to role models, resources, taster course modules, and daily use of AI tools and the Blaze AI coach. For unlimited access to all course modules, unlimited AI tool use, and unlimited Blaze coaching, affordable lifetime plans start from just £29.
What age groups does We Can Be cater for?
We Can Be has three age-tailored learning tracks: Pioneers (ages 9–11), Innovators (ages 12–14), and Trailblazers (ages 15–18). Additional resources and tools are suitable for young people aged 6–18.
Can teachers use We Can Be in the classroom?
Yes. We Can Be is building a dedicated Educators Hub with lesson plans, curriculum-aligned activities, and classroom tools. The Educators Hub is coming soon – teachers and youth leaders can sign up now to be notified when it goes live.
What AI tools does We Can Be offer?
We Can Be features interactive tools for every step of an idea, including an AI Idea Machine, Business Plan Builder, Pitch Builder, Pricing Wizard, Brand Name Generator, Budget Boss calculator, and Blaze – an AI business coach that provides personalised guidance throughout a young person's entrepreneurial journey.
How does We Can Be help with representation?
The platform features a library of over 170 real female founder role models from diverse industries and backgrounds. Research shows 81% of young people can't name a female entrepreneur – We Can Be directly addresses this representation gap by making these stories visible and accessible.
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Ready to turn ideas into action?
Our guided courses take you from idea to business plan - step by step with badges, certificates and real-world missions. Module 1 is free to start.