Competition Map
Plot your business against competitors on two axes and find a defensible position.
What's a Positioning Map?
A positioning map is a visual tool that shows where your business sits compared to competitors.
By plotting businesses on two axes (like Price vs Quality), you can spot gaps in the market and find your unique space.
💡 Why it matters:
It helps you understand your competitive advantage and find underserved customers.
Next step
Want to go further?
Explore the Trailblazers track through activities on ideas, customers, money and pitching. Module 1 is free to try.
Free to start - no card needed
Try next
Customer Deep Dive
Build detailed customer profiles covering needs, motivations and objections.
MVP Definer
Define the smallest version of your product that genuinely tests whether the idea works.
Validation Lab
Design low-cost experiments that validate your assumptions before you spend money.
Related guide: How to make money as a teenager in the UK