Ages 15-18
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Customer Deep Dive
Build detailed customer profiles covering needs, motivations and objections.
35 minutes
Research & ValidationMarketing & Sales
Free account - 3 AI uses a day on the free planCustomer Deep Dive
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What is a Customer Deep Dive?
A comprehensive method to truly understand your target customer-combining who they are, how they think, and what drives their decisions.
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Want to go further?
Explore the Trailblazers track through activities on ideas, customers, money and pitching. Module 1 is free to try.
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Validation Lab
Design low-cost experiments that validate your assumptions before you spend money.
30 min
Open →Market Opportunity Sizer
Size your market with TAM, SAM and SOM so you can talk credibly about the opportunity.
20 min
Open →Competition Map
Plot your business against competitors on two axes and find a defensible position.
20 min
Open →Related guide: Business ideas for teens (and how to test them)