Digital Strategy Planner
Plan your website, search and social channels with clear objectives for each.
What's a Marketing Channel?
Where you reach your customers
Marketing channels are the different ways you can reach potential customers. Should you focus on TikTok? Email? Google? This planner helps you decide where to spend your time and money.
Different businesses need different mixes-let's see an example!
Example: EcoStyle
EcoStyle is a sustainable fashion brand for Gen Z, targeting 18-25 year olds who care about the environment. With a budget of £500 per month:
💡 Key insight: EcoStyle puts 40% into social media because that's where Gen Z spends time. Only 5% goes to paid ads-they'll test it later once organic content proves what works.
Next step
Want to go further?
Explore the Trailblazers track through activities on ideas, customers, money and pitching. Module 1 is free to try.
Free to start - no card needed
Try next
Customer Deep Dive
Build detailed customer profiles covering needs, motivations and objections.
MVP Definer
Define the smallest version of your product that genuinely tests whether the idea works.
Validation Lab
Design low-cost experiments that validate your assumptions before you spend money.
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