Positioning Statement Generator
Nail how you want people to describe you: who you're for, what you do, why you're different
For teachers: curriculum links
- GCSE Business: market mapping and the marketing mix
Links are to the national curriculum in England and the PSHE Association programme of study.
Why Should People Choose You?
Create a statement that explains what makes your business special
Who Do You Help?
Describe your ideal customer - be specific!
🌱EcoSnacks - Healthy school snacks
💡 Notice how specific this is - not just "students" but students with a specific need!
Next step
Want to go further?
Explore the Trailblazers track through activities on ideas, customers, money and pitching.Module 1 is free to try.
Free to start - no card needed
Try next
Customer Deep Dive
Build detailed customer profiles covering needs, motivations and objections.
MVP Definer
Define the smallest version of your product that genuinely tests whether the idea works.
Validation Lab
Design low-cost experiments that validate your assumptions before you spend money.
Related guide: How to make money as a teenager in the UK