Retail & Consumer
Morgan Mixon & Rima Suppan
Co-founders of Peachies - UK based
Two friends from Imperial College who spent two years redesigning the humble nappy from the inside out.
What Peachies does
Morgan and Rima met at Imperial College, where they ran the Innovation and Entrepreneurship Club together. Watching friends and family start their parenthood journeys, they spotted an industry nobody had bothered to modernise: nappies. In March 2021 they founded Peachies and spent two years learning everything about nappies before redesigning them from the inside out - better fit, better materials, better for parents. Along the way they built a loyal community of parents and caregivers who wanted something better than the stale supermarket status quo.
Source: the company's own website and published interviews. We only publish details the founders has shared publicly.
Superpower: Detail-Obsessed Redesigners
"Even the most ordinary product can be reimagined if you care enough to start from scratch."
What a young person can learn from this
- A real business in retail & consumer started with a specific problem, not a perfect plan.
- Detail-Obsessed Redesigners is a skill you can practise, not something you are born with.
- How entrepreneurial mindset shows up in a real business.
- How product design & prototyping shows up in a real business.
- How branding & marketing shows up in a real business.
Try this
Talk about it: Where would the first ten customers come from if you started this tomorrow?
Then do it: Plan how you would sell ten of something this month, with no advertising budget.
Use the Marketing Plan BuilderWhere to go next
- Enterprise courses for ages 9-18 - module 1 of every track is free.
- Interactive business tools for ideas, pricing, branding and pitching.
- All 250+ UK female founder stories
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