Retail & Consumer
Eni Awoyemi
Founder of feYi Flowers - UK based
Reimagining floristry for a new generation with stylish, uniquely wrapped bouquets that celebrate underrepresented voices.
What feYi Flowers does
Eni Awoyemi is a serial creative turned entrepreneur who founded feYi Flowers - named after her daughter, meaning 'my joy'. Combining her East London roots and Nigerian heritage, Eni spotted a gap in the floral industry: no brand was speaking to Gen Z or centring Black women in its campaigns. feYi delivers fresh, stylish bouquets wrapped in unique designs that reflect individual style. As seen in Vogue, Eni is on a mission to modernise an outdated, gatekept industry and prove that floristry can be bold, inclusive, and culturally fluent.
Source: the company's own website and published interviews. We only publish details the founder has shared publicly.
Superpower: Creative Disruption
"Use your voice. I did, and it changed everything."
What a young person can learn from this
- A real business in retail & consumer started with a specific problem, not a perfect plan.
- Creative Disruption is a skill you can practise, not something you are born with.
- How branding & marketing shows up in a real business.
- How product & service development shows up in a real business.
- How entrepreneurial mindset shows up in a real business.
Try this
Talk about it: Where would the first ten customers come from if you started this tomorrow?
Then do it: Plan how you would sell ten of something this month, with no advertising budget.
Use the Marketing Plan BuilderWhere to go next
- Enterprise courses for ages 9-18 - module 1 of every track is free.
- Interactive business tools for ideas, pricing, branding and pitching.
- All 250+ UK female founder stories
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