Community
Ellie de Wit
Founder of MOXIE - UK based
Built the AI club for women building big careers - weekly live sessions, a no-ego community and a powerful network.

What MOXIE does
Ellie spent over a decade in go-to-market, general management and operations roles - including GM Europe at Lemonade and strategy consulting at Deloitte - before spotting a problem she couldn't ignore: women were being left out of the AI conversation. In 2024 she founded MOXIE, an AI club for women building big careers. Members get weekly live AI sessions (all recorded), a groupchat full of honest recommendations and warm intros, and real-life meetups and dinners. With members from companies like Google, Netflix and Wise, MOXIE is on a mission to make AI the biggest career lever for women - with zero tech-bro energy.
Source: the company's own website and published interviews. We only publish details the founder has shared publicly.
Superpower: Community Builder
"Come for the AI skills, stay for the network."
What a young person can learn from this
- A real business in community started with a specific problem, not a perfect plan.
- Community Builder is a skill you can practise, not something you are born with.
- How entrepreneurial mindset shows up in a real business.
- How ai & technology shows up in a real business.
- How leadership & communication shows up in a real business.
Try this
Talk about it: Who benefits from this beyond the paying customer?
Then do it: Describe a problem in your area, then one small thing you could do about it this month.
Use the Find Your SparkWhere to go next
- Enterprise courses for ages 9-18 - module 1 of every track is free.
- Interactive business tools for ideas, pricing, branding and pitching.
- All 250+ UK female founder stories
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